Verified Beef Production Plus receives funding to support program advancement

VBP+: News Roundup from the August 2019 issue of Canadian Cattlemen

The Canadian Agriculture Partnership Agri-Assurance program has allocated $602,250 to the Verified Beef Production Plus (VBP+) program.

The funding will support several VBP+ activities, including:

  • Modifying the training platform to meet educational demands by producers.
  • Increasing the database capacity and functionality by automating processes where practical and ensuring growing demand is met while adding value and minimizing the cost of the verification process for producers.
  • Advancing assessments of equivalency with existing industry programs to provide more value to producers who move through the verification process.
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  • Developing a system to determine the effect of training on changes in sustainable production practices.

“By advancing the development of our training resources for cattle producers, enhancing our database capabilities and establishing equivalency with similar quality assurance programs and training platforms, Verified Beef Production Plus (VBP+) services will be cost-efficient while delivering the greatest value to all Canadian beef producers,” said Cecilie Fleming, chair of the VBP+ management committee and a cattle producer near Granum, Alta.

The funding is part of a recent announcement by Marie-Claude Bibeau, federal ag minister, of an $8.3 million investment for six projects in Canada’s beef value chain. Of that, a total of $1.7 million is directed to two of the Canadian Cattlemen’s Association’s operating divisions: $602,250 in funding for VBP+ and $1.1 million for the Canadian Roundtable for Sustainable Beef.

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