GFM Network News


Comment: Eye on the future

Comment: Eye on the future

I think we’ve all heard the saying “throwing good money after bad.” This is the concise, down-to-earth description of the sunk cost fallacy, a decision-making concept loved by people interested in economics and psychology alike.  The sunk cost fallacy explains the human tendency to keep investing money, time or other resources into something that is […] Read more

Comment: The power of acknowledgement

Comment: The power of acknowledgement

We may need to drop the 'win the argument' mentality more often

Well, it sure has been a long haul with this pandemic, hasn’t it? I wonder what the world is going to look like in six months. Will we all remember how to socialize in real life once we re-emerge from these cycles of lockdowns and semi-lockdowns? Will we regain ground on the mental health front? […] Read more


Climate change is a real problem that we’ll all have to deal with, one way or another.

Comment: The problem or the solution?

March saw a flurry of press releases and articles related to climate change, the environment and agriculture. Notably, the Weston Family Foundation allocated $25 million to preserving grasslands over the next five years (see News Roundup). A pilot project for a carbon offset protocol that encourages grassland retention is also underway. This carbon offset protocol […] Read more

Comment: Still America first

Updated March 11 Depending on your political persuasion, you likely watched President Joe Biden’s inauguration in January with relief, worry or some mix of the two. Will we see a more protectionist U.S. government? Will Biden restore capacity at the World Trade Organization (WTO)? What will the mood be of our largest trading partner and […] Read more


How can producers improve their own farms and ranches so they can thrive in these challenging times?

Comment: Continuous improvement?

Canadian producers as a whole have become more efficient over the decades in almost any way you can think to measure. One example of those gains is a study conducted by researchers at the University of Manitoba, Environment Canada and Agriculture and Agri-Food Canada. Those researchers examined how beef production changed from 1981 to 2011. […] Read more

Comment: Your most important asset

Comment: Your most important asset

About 15 years ago, I was sitting in a classroom at Royal Roads University on Vancouver Island when the professor said something that shifted my priorities. Bev McPhee was the professor who changed how I saw things. McPhee had a lot of experience in the corporate world, and her insights were very welcome to those […] Read more


Comment: Farewell to 2020

There are events in a person’s life that are so pivotal, nothing is the same afterwards. They might be personal, such as falling in love, having children, or, on the negative side, a tragic accident. There are also life-altering collective events. In 1918, my great-grandmother’s two older brothers, just returned from the First World War, […] Read more

Television Report on cattle
Note: I certify to be the exclusive author of the image of cattle presented in the TV

Bridging the rural-urban media divide

I’ve had a couple of conversations with producers recently about criticism of the beef industry in urban media and public perceptions of beef production. I’m also on a virtual ag media panel for the Advancing Women in Ag conference slated for Nov. 24 to 25, and one of the questions we were asked to cover […] Read more


The director of the Canadian Cattlemen’s Association doesn’t see the trade relationship between Canada and China improving until some of Canada’s requests are met, including the release of Canadians Michael Kovrig and Michael Spavor.

Comment: Hold steady with China

In mid-September, our foreign affairs minister announced that Canada was dropping trade talks with China. “I don’t see the conditions being present now for these discussions to continue at this time,” François-Philippe Champagne told Nathan Vanderklippe of the Globe and Mail. “The China of 2020 is not the China of 2016.” This was hardly surprising […] Read more

Comment: The edge

My appreciation for price discovery and other elements of ag markets began with a visit to the Chicago Board of Trade back in 2014. At that time, the futures markets had moved to electronic trading, but the corn options pit was still lively. I talked to several people who’d worked at or near the Board […] Read more