GFM Network News


Willing to ask

Straight from the hip with Brenda Schoepp

Author Naomi Klein wrote: “Politics hates a vacuum. If not filled with hope; someone will fill it with fear.” Many can likely relate to this statement in the current political environment. From American politics, specifically on trade and immigration — to pipeline threats and promises, the art of filling the vacuum with fear is alive […] Read more

A recent study for one of the world’s largest beef companies found respondents indicate that an animal’s diet is directly related to food safety.

Carbon cut on beef

Straight from the hip with Brenda Schoepp

Will consumers want carbon-neutral and certified cared for beef? Will they determine those to be traits of safe food? Australia has set a goal of carbon-neutral meat production by the year 2030. The focus will be on trees and grasses that cover and sequester carbon for the nation’s 28 million head of cattle, 70.9 million […] Read more


Beyond the burger, how is the beef industry going to embrace the consumer in their community?

Casting a wider net

Straight from the hip with Brenda Schoepp

In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more

It is our conversation today that shapes our tomorrow.

Changing the dialogue in agriculture

Straight from the hip with Brenda Schoepp

As a graduate student in global leadership, one thing is clear: all of humanity and all the actions of humanity centre around food. We cannot have peace without food. Nor can we progress, transfer knowledge, create communities or nurture growth. Economies fail and crisis prevails when food is uncertain or unattainable, governed or expensive, lacking […] Read more


If the 4.0 future is consumer-centralized, then what does the future of beef look like?

Beef economy 4.0

Straight from the hip with Brenda Schoepp

As we enter the fourth industrialized economy, known as 4.0, we must consider the role of the beef industry in the big picture. This includes asking the question of where beef sits with regard to the elements of 4.0, which are robotics, artificial intelligence, nano-technology, genomics, bioscience and the complexity of full digitalization and cyber […] Read more

Are consumers ready for non-meat burger lookalikes such as this, “Impossible Burger?

Ditching the red meat diet

Straight from the hip with Brenda Schoepp

Changing social dynamics are pressuring food, retail and research companies to offer plant- or cellular-based non-meats. Driving the consumption is a host of beliefs: Cows are bad for the environment, red meat is unhealthy, big food companies cannot be trusted (based on the concerns of animal welfare) and finally, folks are simply curious as to […] Read more


#moveover

Straight from the hip with Brenda Schoepp

The recycling of board members in leadership roles has long been an issue for Canadian agriculture. The common complaint from those on the board or in the position of power is that there is no desire on the part of others to serve. We have all heard the conversation: “the young people won’t step up,” […] Read more

Town hall in Avignon, France.

Do we need a French Revolution?

Straight from the hip with Brenda Schoepp

The question of who land belongs to continues to haunt discussions around the world. In my international travels it most certainly was common to discuss not only land ownership but land access. For Canadians, ownership appears to be a given but the reality of land accessibility and ownership is a conversation we need to have. […] Read more



A different kind of man

Straight from the hip with Brenda Schoepp

It was a unique classroom setting, sitting upon a log at the seaside. In the distance the mountain peaks were blue shadows and the ocean was this day like glass; gentle and caressing her shores with the hand of a guiding mother. The topic between this day’s teacher and I was the relationship between gross […] Read more