Latest articles


Town hall in Avignon, France

Do we need a French Revolution?

Straight from the hip with Brenda Schoepp

The question of who land belongs to continues to haunt discussions around the world. In my international travels it most certainly was common to discuss not only land ownership but land access. For Canadians, ownership appears to be a given but the reality of land accessibility and ownership is a conversation we need to have. […] Read more




Manuel Antonio, National Park in Costa Rica - beautiful tropical beach at pacific coast

A different kind of man

Straight from the hip with Brenda Schoepp

It was a unique classroom setting, sitting upon a log at the seaside. In the distance the mountain peaks were blue shadows and the ocean was this day like glass; gentle and caressing her shores with the hand of a guiding mother. The topic between this day’s teacher and I was the relationship between gross […] Read more


There is room for us all

Straight from the hip with Brenda Schoepp

I am excited. The passion and commitment of our young cattlemen and cattlewomen is catching, encouraging, and fills me with great pride. An active follower of social media, I watch with delight the posts that range from personal to professional. The topics and stories are amazing and the beef industry most certainly has been fortified […] Read more



Thank you k.d. lang

Straight from the hip with Brenda Schoepp

When k.d. lang entered the world of the beef industry, she did so full on. A talented young girl from the little town of Consort, Alta., lang had grown up with cowboys, dust and the soothing voice of Patsy Cline. She originally played small gigs around Alberta and especially in Edmonton at the Sidetrack Café. […] Read more


Statement of claim

Straight from the hip with Brenda Schoepp

The oil and gas industry in Canada should be taking note of the potential change in fossil fuel use in the future. China has just announced its proposal to ban the production and sale of fossil fuel in the near future. The country produces and sells 28 million cars annually and is a major market […] Read more



What is land for?

Straight from the hip with Brenda Schoepp

It started as a potential narrative for agricultural peril with the question: “What is land for?” That got my attention and I was fostering the dismal thought of a counter defence. But the context of the question had deeper meaning. What will land be for? Throughout history land has been fought for, won and lost […] Read more




The interrelationship in animal protein

Straight from the hip with Brenda Schoepp

Consumers around the world are making their needs very clear when it comes to animal protein. The Nielsen Global Health and Ingredient Sentiment Survey (2016) revealed what folks do not want in food. Surprisingly, the respondent results were consistently universal. Respondents were overwhelmingly concerned and did not want hormones or antibiotics in food in North […] Read more


Famous prehistoric rock paintings of Tassili N'Ajjer, Algeria

Schoepp: The origin of all things

Straight from the hip with Brenda Schoepp

Early adopters in technology are keen to implement all they can afford for the precision of farming and the rearing of food animals. Producers can and will use every available platform at their disposal, be that a drone, robot, artificial intelligence, ultra-high frequency, autonomous machines, cloud-based sensors or a host of others. These are needed […] Read more