Latest articles


There is room for us all

Straight from the hip with Brenda Schoepp

I am excited. The passion and commitment of our young cattlemen and cattlewomen is catching, encouraging, and fills me with great pride. An active follower of social media, I watch with delight the posts that range from personal to professional. The topics and stories are amazing and the beef industry most certainly has been fortified […] Read more


Thank you k.d. lang

Straight from the hip with Brenda Schoepp

When k.d. lang entered the world of the beef industry, she did so full on. A talented young girl from the little town of Consort, Alta., lang had grown up with cowboys, dust and the soothing voice of Patsy Cline. She originally played small gigs around Alberta and especially in Edmonton at the Sidetrack Café. […] Read more



Statement of claim

Straight from the hip with Brenda Schoepp

The oil and gas industry in Canada should be taking note of the potential change in fossil fuel use in the future. China has just announced its proposal to ban the production and sale of fossil fuel in the near future. The country produces and sells 28 million cars annually and is a major market […] Read more


What is land for?

Straight from the hip with Brenda Schoepp

It started as a potential narrative for agricultural peril with the question: “What is land for?” That got my attention and I was fostering the dismal thought of a counter defence. But the context of the question had deeper meaning. What will land be for? Throughout history land has been fought for, won and lost […] Read more




The interrelationship in animal protein

Straight from the hip with Brenda Schoepp

Consumers around the world are making their needs very clear when it comes to animal protein. The Nielsen Global Health and Ingredient Sentiment Survey (2016) revealed what folks do not want in food. Surprisingly, the respondent results were consistently universal. Respondents were overwhelmingly concerned and did not want hormones or antibiotics in food in North […] Read more



Famous prehistoric rock paintings of Tassili N'Ajjer, Algeria

Schoepp: The origin of all things

Straight from the hip with Brenda Schoepp

Early adopters in technology are keen to implement all they can afford for the precision of farming and the rearing of food animals. Producers can and will use every available platform at their disposal, be that a drone, robot, artificial intelligence, ultra-high frequency, autonomous machines, cloud-based sensors or a host of others. These are needed […] Read more


Schoepp: Weighing in on a Free Trade Agreement with China

Straight from the hip with Brenda Schoepp

Canada’s trade has doubled in the past decade and much of that has been to China, our second-largest trading partner. On March 4 the Canadian government opened public consultations for a possible Free Trade Agreement (FTA) between the two countries and this platform will stay open until June 2, 2017. Glen Hodgson, senior fellow with […] Read more



Schoepp: Trading places

Straight from the hip with Brenda Schoepp

There has been much discussion on protectionism as we watch the trumping of the TPP and look at NAFTA with sorrowful anticipation. What is the importance of huge trade deals and why should we examine them now? The largest global trade body is the World Trade Organization (WTO), which is a negotiating body established in […] Read more


Fire and ice

Straight from the hip with Brenda Schoepp

The imagery of fire and ice is indicative of the current political status of our nation when it comes to trade. Between the blistering outbursts and cold responses there is imbedded a little dance with the dragon that may ultimately determine our economic well-being. Trump’s fire and brimstone proclamations will collapse with the mountain on […] Read more