Latest articles

What is land for?

Straight from the hip with Brenda Schoepp

It started as a potential narrative for agricultural peril with the question: “What is land for?” That got my attention and I was fostering the dismal thought of a counter defence. But the context of the question had deeper meaning. What will land be for? Throughout history land has been fought for, won and lost […] Read more

The interrelationship in animal protein

Straight from the hip with Brenda Schoepp

Consumers around the world are making their needs very clear when it comes to animal protein. The Nielsen Global Health and Ingredient Sentiment Survey (2016) revealed what folks do not want in food. Surprisingly, the respondent results were consistently universal. Respondents were overwhelmingly concerned and did not want hormones or antibiotics in food in North […] Read more

Famous prehistoric rock paintings of Tassili N'Ajjer, Algeria

Schoepp: The origin of all things

Straight from the hip with Brenda Schoepp

Early adopters in technology are keen to implement all they can afford for the precision of farming and the rearing of food animals. Producers can and will use every available platform at their disposal, be that a drone, robot, artificial intelligence, ultra-high frequency, autonomous machines, cloud-based sensors or a host of others. These are needed […] Read more

Schoepp: Weighing in on a Free Trade Agreement with China

Straight from the hip with Brenda Schoepp

Canada’s trade has doubled in the past decade and much of that has been to China, our second-largest trading partner. On March 4 the Canadian government opened public consultations for a possible Free Trade Agreement (FTA) between the two countries and this platform will stay open until June 2, 2017. Glen Hodgson, senior fellow with […] Read more

Schoepp: Trading places

Straight from the hip with Brenda Schoepp

There has been much discussion on protectionism as we watch the trumping of the TPP and look at NAFTA with sorrowful anticipation. What is the importance of huge trade deals and why should we examine them now? The largest global trade body is the World Trade Organization (WTO), which is a negotiating body established in […] Read more

Fire and ice

Straight from the hip with Brenda Schoepp

The imagery of fire and ice is indicative of the current political status of our nation when it comes to trade. Between the blistering outbursts and cold responses there is imbedded a little dance with the dragon that may ultimately determine our economic well-being. Trump’s fire and brimstone proclamations will collapse with the mountain on […] Read more

A global approach to research

Straight from the Hip with Brenda Schoepp

For many years our industry had yearned in the research world for what was called a systems approach: the transparent collection or series of projects toward an end with a strong tech transfer component. And now at the University of Calgary we have in motion the College of Discovery, Creativity and Innovation (CDCI) which exceeds […] Read more

beef on display at a meat counter

Schoepp: The value of beef

Beef remains the most valuable protein in the world. Surprisingly, the approximately 128 billion pounds now produced globally each year could supply each person on earth with 18 pounds. The imbalance in income and the lack of distribution in some places along with the massive per capita consumption in beef-producing countries like Argentina and the […] Read more

Scientist analyzing bacterial colonies

Ending antimicrobial resistance with a SNAPP

Straight from the Hip with Brenda Schoepp

The United Nations has declared antimicrobial resistance a global fundamental threat. It is interesting that the emergence of antimicrobial resistance (AMR) has really taken a short time in our human history to become a near epidemic. Today antibiotic use is considered suboptimal and in many cases unnecessary because of the widespread use without the confirmation […] Read more