GFM Network News


A recent online survey found that price was the most important factor for beef consumers in Canada.

Canada Beef Market Intelligence Update: Global survey pinpoints beef consumer priorities

An online survey commissioned by Canada Beef revealed beef consumers share common priorities across nearly all borders when buying fresh beef or selecting a beef brand.  Consumers in the nine countries surveyed most commonly cited product freshness, quality certification or grade, price and product origin as top considerations when purchasing fresh beef. While selecting a […] Read more

A recent survey commissioned by Canada Beef found that while Canadian beef is still strong on restaurant menus, there are opportunities to better promote it.

Canada Beef Market Intelligence Update: Restaurant menu survey suggests focusing on benefits of Canadian beef

A recent survey commissioned by Canada Beef of Canadian restaurant menus confirmed that Canadian beef remains strong in many categories, and pinpointed new opportunities to better promote it to restaurant diners. Researchers randomly selected 100 menus from restaurant websites between February 16 and March 8, 2021. The menu selection provided a good representation of different […] Read more