GFM Network News

The Federal government plans to launch the

Buying Canadian, eh!

The Feds are looking at spending $25 million to get you to buy Canadian when visiting a grocery store or restaurant. This is a great idea, in theory, but could easily turn into a marketing disaster.

Agriculture and Agri-Food Canada is going into marketing. It wants you to buy Canadian, as much as you can. The “Buy Canadian” campaign is about to start, sometime this summer, and the Federal government intends to spend $25 million over five years to promote Canadian food products and instill pride in Canadians for what our […] Read more

Behind Maple Leaf Foods’ bold call to become carbon neutral

Maple Leaf Foods wants to be carbon neutral for one reason. Its emphasis is no longer about supply-side economics but rather about listening to and serving a market in desperate need of attention

Maple Leaf Foods is not just pretending to be environmentally friendly, it is trying to be a trailblazer in the wild kingdom of proteins. The company has just adopted science-based targets that will help it become the first major agrifood company in the world to be carbon neutral. Clearly motivated by the carbon tax and […] Read more

Be cautious about writing blank cheques for supply managed commodities

To blindly compensate supply managed sectors in ratifying the Trans-Pacific Partnership (TPP) makes as much sense as bailing out Bombardier through federal support. Stephen Harper’s defunct Conservative government pledged last fall to pay out $4.3B over 15 years to the supply-managed dairy, chicken and egg sectors. That amount is allegedly based on the premise that […] Read more