
Author Archives

A demographic ready for a connection
Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties

Livestock shows pivot to survive hard times
Several Canadian exhibitions adapt their programming to deal with the COVID-19, pandemic, though the future of the agriculture events sector remains uncertain

What millennials want
Looking beyond the click-bait headlines into how millennials’ perspectives can offer opportunities to the Canadian beef industry

Satellite ear tags for livestock coming to Canada
Canadian producers involved in international trial of Australian-based direct-to-satellite smart ear tag

The power of storytelling
A compelling story combined with all the right skills allowed Ben Wilson to play a vital role reaching audiences beyond the beef industry

New opportunities to apply embryo transfer
Embryo transfer may start to grow in commercial herds, in conjunction with other genetic selection tools

Creativity helps young ag exhibition manager pivot during pandemic
Young Leader Spotlight: Sydney Lake, ag manager at the Lloydminster Agricultural Exhibition, makes the most of her mentorship experience in a challenging year

Free-choice silage pit grazing a simple winter feeding option
Ben Stuart, a forage specialist and beef producer, explains how to make this feeding option work for you

Forage intercropping trials show promise in Western Canada
Research is underway to fully understand the best practices for incorporating forage mixtures in this cropping method

Research finds trust in Canadian food system at an all-time high
Agri-food industry’s strong response to pandemic has increased trust that Canadians will have continuous access to food
Holding back calves this year? We’re here to help. Feeding & backgrounding info relevant to your operation, all in one place. Get tips from the experts to get you through the season in Canadian Cattlemen: The Best of Feeding & Backgrounding.