Mitsubishi Motors’ New Zealand operations plan to “support primary productivity” in that country by offering a free goat with every Triton utility vehicle it sells before August.
“At MMNZ, we are aware that three years of drought (have) severely depleted sheep and beef populations, so what better time to ‘float the goat’?” MMNZ general sales and marketing manager Peter Wilkins said in a May 22 release devoted largely to extolling the animals’ versatility.
Goats are hardy and “will integrate directly into existing farm operations,” he said, adding that the animals “improve farm productivity by providing an environmentally friendly defence against noxious weeds and they’re a lot cheaper than toxic sprays.”
The animals, Wilkins said, also yield “export commodities that can help improve our balance of payments. They grow a fine micron fleece, much like the renowned Merino, which can be used to produce high-quality garments.”
Goat’s milk, he added, “provides a nutritious alternative for the growing number of lactose-intolerant people and while goat meat is seldom featured in western restaurants, developing countries consume vast quantities.”
Furthermore, he said, “there is no such thing as goat flu — so no threat to tourism. It’s hard to see a downside.”
The company, Wilkins said, believes New Zealand’s economic recovery “is in the hands of the rural sector and they’re the people who are buying our utes.”
However, the company added, if a purchaser already has enough goats or feels goat herding is best left to those in drier climes, MMNZ will supply a “no goat package” for the Triton, which comes in 2-WD and 4-WD models.
The alternative to the goat is a five-year or 100,000-kilometre extended warranty, five free WOF (warrant of fitness) inspections, 5,000-km road user charges, five years’ roadside assistance and $500 of “genuine or approved” Triton accessories.
— The “Editors’ Picks” feature will highlight eyebrow-raising and unusual-yet-true news from the world of farming, as gleaned from various sources by the editorial staff of the Farm Business Communications division.