Prince Edward Island’s 19 provincially-operated liquor stores have invested in a new retail program to promote the Island’s own products.
The Prince Edward Island Liquor Control Commission (PEILCC) said Monday it has bought specially-designed product display units to promote “made-in-P.E.I.” alcohol products in its stores.
Island products are also to be promoted by the PEILCC in this year’s edition of the official Prince Edward Island Visitors Guide, and on local radio stations, the provincial government said in a release.
P.E.I. products to be promoted this year include Potato Vodka from Prince Edward Distillery at Hermanville; Strait Gin, Strait Lightening, Strait Vodka and Strait Shine from the Myriad View Artisan Distillery at Rollo Bay; handcrafted ales from Charlottetown’s Gahan House Brewery; Honeydew Mead from Honeydew Apiaries at Cornwall; and a selection of artisan wines from Rossignol Estate Winery at Little Sands.
“In relation to national or global producers, our local manufacturers produce small volumes and have very modest marketing budgets,” PEILCC’s marketing director Fred MacDonald said in the province’s release.
“Our Island product is of the highest quality and we saw an opportunity to assist our local producers by promoting these products to Island residents and visitors alike in our stores.”
Current trends also show a growing preference by consumers for locally produced food and beverages, he said.