The host venue for Canadian Western Agribition and the Western Canada Farm Progress Show has been re-rebranded.
Regina Exhibition Park, which was rebranded Ipsco Place in 2006 when the steel firm bought the naming rights to the 102-acre park, became Evraz Place effective Wednesday.
The park’s latest rebranding follows the renaming of Ipsco, the largest steel company in Western Canada, as Evraz Regina Steel. Evraz Group, Russia’s largest steel firm, closed its $2.3 billion deal in June to buy Ipsco and merged it into its North American unit, Evraz Inc. NA.
Evraz Place CEO Mark Allan said the new name confirms Evraz Regina Steel’s “ongoing commitment to the community.” The steel firm, he said, has allocated an extra $500,000 on top of Ipsco’s original funding agreement, to go toward the park’s redevelopment project.
“Among other benefits, this funding will help accelerate the Brandt Centre expansions to ensure it’s ready for the 2010 World Juniors,” Allan said. Brandt Centre, the home arena for the WHL’s Regina Pats, was previously known as the Agridome until the Regina-based ag equipment firm Brandt bought its naming rights in 2005.
Other major venues at the site include the Queensbury Convention Centre and Credit Union Eventplex.
“Evraz wants to show through concrete action that it will not only honour the commitment of 2006, it will build on it,” Evraz Regina Steel general manager Greg Maindonald said in the park’s release. “And our investment does not end here. We will explore ways that Evraz Regina Steel can contribute further to the renewal project with some of our steel products.”
Canadian Western Agribition, one of the largest livestock and ag trade shows on the Prairies and one of Evraz Place’s main tenants, runs this year from Nov. 24 to 29.
The next Western Canada Farm Progress Show, an event owned and operated by Evraz Place and sponsored by grain firm Viterra, runs June 17-19, 2009. Other major events at the site include the city’s annual Buffalo Days summer fair and the “Royal Red” Arabian horse show.