After a two-month break, Canadian Cattlemen will be hitting mailboxes on August 12. Here’s a sneak peek of what you’ll find inside next week.
There’s been plenty of buzz around using data in agriculture in recent years, but what does that look like at the ranch level? In a feature written by Piper Whelan, Doug and Helga Price share how data drives decisions on their operation. The Price family runs about 5,000 cows through Echo Sand Ranching, along with two feedlots, so they have no shortage of things to measure. Performance data underpins decisions on everything from which cows to keep or cull to how to market their bulls at their annual sale.
For those interested in direct marketing, Mona Howe interviewed brothers Jordan and Alex McKay, who were named Canada’s Outstanding Young Farmers in 2018 (along with Alberta’s Craig and Jinel Ference). The McKay brothers grew up helping their parents sell produce off their Ontario farm. Today, with the help of their spouses and employees, they market everything from beef to seasonal produce through their large on-farm market. Howe’s article offers insight into connecting with customers and dealing with the seasonal ebbs and flows of a direct marketing business.
Ranching is a tough way to make a living, with everything from weather to markets laying waste to the best-laid plans. And while the ag community prides itself for its resilience, that doesn’t mean producers are immune from issues such as stress, anxiety or depression. Heather Smith Thomas talked to two mental health workers who shared signs that a person is struggling, ways to get help and practical tips for taking care of yourself.
And finally, we have our annual Stock Buyer’s Guide. The guide includes a comprehensive listing of auction marts and fall sales, plus information on the Canadian Beef Sustainability Acceleration pilot.