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The Macdonalds run about 150 cows and hold over their calves to sell as yearlings. They see a strong business case to market some of their cattle into grass-finished supply chains.

A deeper look into A&W’s grass-fed Canadian beef initiative

A&W’s announcement to source 100 per cent Canadian grass-fed beef drew criticism from some while providing a new marketing opportunity for many Canadian producers

In challenging economic times, it can pay to diversify your business model. For Ross Macdonald of 98 Ranch, this was a strong case for marketing cattle into grass-finishing supply chains. Building resiliency into your business, especially when traditional markets have been challenged, is what Macdonald sees as “probably the least discussed and least understood opportunity” […] Read more

Left to right: Chad, Ricky, Cooper, Renee, Riata, Ellie and Louis Seelhof.

Researcher, ranchers receive awards at Canadian Beef Industry Conference

B.C.'s Seelhof family and Dr. Karen Beauchemin of AAFC Lethbridge were honoured at the national beef conference

The Canadian Beef Industry Conference, held virtually this year, spotlighted the national recipients of The Environmental Stewardship Award (TESA), along with the recipient of the Canadian Beef Industry Award for Outstanding Research and Innovation. Ricky and Chad Seelhof and family, of B.C.’s Woodjam Ranch, received the national TESA. The Seelhof family raises cattle in the […] Read more


CCA Reports: CCA focuses on COVID-19 recovery, trade and public engagement

From the August 2020 issue of Canadian Cattlemen

Since mid-May, we have seen provinces move to slowly reopen their economies in the wake of the COVID-19 pandemic. While the impacts of COVID-19 on the beef industry and the greater Canadian economy will not be short-term, we are optimistic that the agriculture sector can assist in Canada’s post-COVID-19 recovery. In recent weeks, processing capacity has […] Read more

Comment: A little respect for consumers

Sometimes I wonder if we should scrub the word “consumer” from the pages of this magazine. Ultimately, doing so wouldn’t be a practical move, as it is good shorthand for the role of the people at the end of the supply chain. But sometimes I wonder if it seems derogatory, defining people by how they […] Read more


Cattlemen’s Young Leaders and Environmental Stewardship Award winners

NewsMakers from the August 2020 issue of Canadian Cattlemen

Cattlemen’s Young Leaders Growing up on a cow-calf operation near Innisfree, Alta., Dr. Lacey Tillotson’s love for animals inspired her to pursue a career in veterinary medicine. She studied animal science at the University of Alberta, and completed a doctorate in veterinary medicine in 2012 from the Western College of Veterinary Medicine. Since graduating, she’s […] Read more

Researchers at the Livestock and Forage Centre of Excellence are comparing the economics and outcomes of feeding calves in conventional feedlot pens and in the field

Ongoing study suggests value of backgrounding calves in the field

University of Saskatchewan research explores the possibility of increasing the province’s backgrounding capacity with lower input costs

Early results in a three-year study suggest field backgrounding your own calves could be an economically viable option for your operation. Ongoing research at the University of Saskatchewan’s Livestock and Forage Centre of Excellence is comparing the backgrounding of steers in a field setting to that of a traditional feedlot system to investigate the potential […] Read more


CBIC is slated for Aug 11 to 13, 2020.

Canadian Beef Industry Conference goes online

Conference organizers opt to bring beef industry together virtually August 11 to 13

As the pandemic summer wears on, conference organizers are about to take the 2020 Canadian Beef Industry Conference (CBIC) into the virtual realm. The conference, slated for August 11 to 13, was originally to be held in Penticton, B.C. But with COVID-19 making interprovincial travel tricky and large gatherings impossible, organizers postponed Penticton to 2021 […] Read more

Government of Alberta invests in agriculture at Lakeland College

The Government of Alberta announced today that Lakeland College will receive $17.3 million in capital maintenance and renewal funds to invest in the WHT Mead Animal Science Centre. Premier Jason Kenney visited Lakeland’s Vermilion campus to celebrate how the project will create new jobs in the region and enhance student-led learning in commercial agriculture. “Alberta’s […] Read more


The spread of the organism can occur when cattle bunch tightly together, such as during high heat and humidity and when fly pressure is present.

Pinkeye in cattle can be costly

Producers should take a holistic approach that begins with preventing its spread

Pinkeye, or keratoconjunctivitis, is an infectious disease of cattle that costs producers money in several ways. “These include increased labour, cost of antibiotics, decreased weaning weights and decreased price paid at market for animals with scarred eyes,” says Gerald Stokka, North Dakota State University Extension veterinarian and livestock stewardship specialist. One study shows that calves affected with pinkeye […] Read more

Native prairie near Hanley, Sask.

Grass-based production research challenging to conduct, says researcher

More variables, northern winters make grass-fed system studies more challenging to conduct in Canada than feedlot-based systems

Although nutritional and carcass quality research exists on grass-fed production systems, why aren’t there more studies in a Canadian-specific context? The answer, according to one of Canada’s top ruminant nutrition researchers, lies in the number of variables involved in these studies, including our northern climate. “From the perspective of a scientist, it’s much more difficult […] Read more


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