Brian Good retires

Purely Purebred, news from the March 2021 issue of Canadian Cattlemen

Brian Good. photo: Supplied

Many cattle producers from across Canada and around the world have gotten to know Brian Good in his role as commercial Canadian Angus fieldman and representative for the breed. Well-respected everywhere he went, Good was equally comfortable in an auction mart talking to producers about the merits of using Angus genetics or a boardroom in China discussing the Canadian Angus advantage. After 21 years, Good is retiring as the longest-serving employee at the Canadian Angus Association.

As the face of Canadian Angus for many years, Good represented the association abroad in countries such as Mexico, Russia, China, the U.S. and U.K. This role was made easier from his previous experience as an export fieldman and working in sales management.

Angus has been in Good’s blood for a lifetime. He was raised in a purebred family Angus outfit, Black Browe Cattle Co. The main herd was dispersed in 1991 but Good continued as Allwest Ranch for a few years with his wife, Lynanne, and children, Kevin and Tracy, before he began working in the beef industry.

I got to know Brian a good many years ago and you couldn’t find an easier person to talk to. He had a common-sense approach to looking at cattle and cattlemen of all ages enjoyed getting Brian’s take on events happening in the industry. Brian and I ended up at many events together. A highlight for me was being at the 2019 Livestock Markets Association convention hosted by Thorsby Stockyards and seeing Brian win the Industry Champion award. He supported the auction marts across Canada and they supported him back. With the smile on his face and twinkle in his eye, you could tell that meant a great deal to him.

As he is recognized by his peers and has the support of cattlemen everywhere, Brian reflects “It has been an honour to serve such a great industry. I thank the breed for giving me such an opportunity 21 years ago. It’s been a fabulous ride!”

I consider Brian a friend and a mentor to not only me but the whole beef industry. He will be missed and leaves behind some mighty big boots to fill.

About the author

National account manager

Mike Millar

As National account manager for Canadian Cattlemen, I work with all major accounts including equipment manufacturers, ad agency's and national breed associations. When I'm not busy working and promoting Canadian Cattlemen magazine, my family and I are running a purebred herd of Simmental cattle at Grandora, Sask.



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