A leading Canadian retailer specializing in protein is the latest to pledge its commitment to providing customers with certified sustainable Canadian beef.
Centennial Foodservice is now certified to source sustainably raised beef to the foodservice sector in both Western Canada and the Greater Toronto area, having completed the Chain of Custody audit requirements through the Canadian Roundtable for Sustainable Beef (CRSB). The retailer will be working with Cargill to ensure its beef comes from farms and ranches verified through the CRSB’s Certified Sustainable Beef Framework.
A Canadian-owned company, Centennial Foodservice, runs nine distribution and processing facilities in Toronto and across Western Canada. Its focus is protein and custom processing, and has become a leader in Western Canada for premium meats, poultry and seafood.
“Centennial Foodservice’s certification demonstrates the rapid advancement of sustainability by the Canadian beef industry,” said Anne Wasko, rancher and CRSB chair. “The CRSB would like to congratulate the Centennial Foodservice team on the successful audit and continual engagement with the CRSB Framework. We look forward to collaborating with their team and customers.”
Centennial previously demonstrated its support of the Canadian beef industry by being involved with the CRSB Council.
“It makes one extremely proud to work for a company that has the vision and integrity to allocate resources to such an important initiative of the Canadian beef industry,” said Jeff Balchin, Centennial’s Premium Meats marketing manager, who is currently a member of the CRSB Council. “It is an honour to be able to collaborate with many key shareholders who are also are committed to seeing our Sustainable Beef program achieve new levels of growth and success.”
The CRSB’s Certified Sustainable Beef Framework sets out the standards for sustainable beef production that must be met by both producers and processors to become certified through this program. These standards, as stated on the CRSB website, are used to “recognize sustainable practices in beef production and processing, support sustainable sourcing commitments for the retail and foodservice industry and provide credible, science-based assurances for consumers about sustainable beef production in Canada.”