JBS Canada’s beef processing facility in Brooks, Alta. is now a certified sustainable beef processor under the Canadian Roundtable for Sustainable Beef.
The Canadian Roundtable for Sustainable Beef (CRSB) seeks to advance environmental, social and economic sustainability in the Canadian beef industry. The roundtable has set sustainability criteria around five key principles, including natural resources, people and community, animal health and welfare, food integrity and efficiencies and innovations.
Plants, feedlots and beef producers must be audited by a third party to ensure they meet the CRSB’s criteria before becoming certified sustainable. Cattle that are raised, fed and processed at certified sustainable operations throughout the supply chain are then eligible to be branded certified sustainable by food retailers and restaurants.
“Over the past five years, we have set some very aggressive targets in our own 2020 sustainability plan, and with a lot of hard work, we have met or exceeded our goals,” said David Colwell, president of JBS Canada in a media release. “The CRSB certification is affirmation that we are doing our part to advance sustainable beef production, and we now invite retail, food service and quick service entities considering a beef sustainability claim for their products, to look to JBS Canada in supporting their sustainable sourcing goals.”
The CRSB is directed by a council that includes beef producers, NGOs, processors, retail and food service companies, food and ag business and government. The council is chaired by Anne Wasko, Saskatchewan rancher and market analyst.
“The CRSB certification provides confirmation that JBS Canada is responsibly and transparently doing what it says it is doing each and every day,” said Wasko in a media release. “As one of CRSB’s valued founding members, JBS has worked closely with us and those across the beef value chain to identify and set industry-wide sustainability goals and standards. We look forward to continuing to work with the JBS Canada team in furthering their sustainability goals.”
JBS Canada is one of the largest beef processors in Canada and employs more than 2,600 people. Colwell said that JBS was especially proud of the plant’s animal handling system, designed by Dr. Temple Grandin, as well as the water management program.
“Our aim is always to responsibly meet the needs of today, while improving the ability of future generations to do the same,” said Colwell.