Your Reading List

Purely Purebred – for Nov. 14, 2011

The photo for this issue features a historical event. Beef in the Ballroom is the title of the picture. So who can tell me the year and the location. I can already picture certain people going through old publications.

Last issue s photo created a lot of interest with a number of people phoning in and emailing.

Kelly Sidoryk, from Alberta, identified both Edward Jupp as the Ringman and Herb Strandquist in the background.

Dale Stewart from Manitoba sent this: Brent wants to tell you that the ringman is Edward Jupp and the gentleman in the red jacket is Herb Standquist. I am sure you will have lots of replies from us middle-aged kids that knew these men awhile back! I can guess that Brent, her husband, doesn t email. But I know he does a great job when showing cattle.

Sheila James, of Spring Valley Farms, Carleton Place, Ont., also emailed me, In this month s Purely Purebred mystery photo there is Ed Jupp taking bids and Herb Strandquist wearing the red jacket. The photo was taken at a Hereford sale, though I can t tell which one.

There was also a fellow with the surname of Hall, from Craven, Sask., but I didn t catch his first name off my voicemail. He, also identified both men.

The Lishkas from Southern Saskatchewan also nailed the identity of these two gentlemen. Several people identified one of the individuals but couldn t get both. Obviously many of us have not forgotten our Hereford roots.

I recently attended a Summit for Animal Agriculture in Ottawa that was hosted by the Farm Care Foundation. The goals of the Summit were to increase animal agriculture s profile, work towards developing a strong social contract and discuss key industry issues. The program focused on research and development, consumer needs, production opportunities and barriers, as well as production and societal balance.

One of the issues I find most troubling is that conventional agriculture, especially animal agriculture, is in danger of losing its social contract, or in other words the goodwill of society to operate in the manner which we accept as standard practice. The general population that is not involved in conventional agriculture (about 95 per cent) has lost any appreciation of the importance of agriculture in their lives. They take for granted affordable food and the abundance of it in our country. There is a lack of support for agriculture-friendly policies. Because of this the general population is easily mislead by activist groups about our current industry practices. Our industry must address issues such as sustainability, animal welfare and food safety, if the industry is to remain sound and capable of meeting the food needs of the world s growing population, which will reach a critical mass by 2050. I challenge cattle producers to increase awareness of the role of animal agriculture in your local communities. Make it a priority to convey how you care for your animals, and your passion to produce more efficient, healthy cattle, how you use sustainable practices on your farm and ranch, and your concern for the safety of the food supply in the future.

As producers we work to produce more, increase the quality and value of our products. In our production practices we need to exhibit strong ethics and transparency. We further need to understand the priorities and desires of the consumers, which are health and nutrition, natural products, animal welfare practices and sustainability. We need to do what we do better and more efficiently, while remembering the following: choice is the consumer s right, food is a human right and sustainability is an environmental right. Even though food is a human right, consumers will make the wrong choices if we do not take the steps to educate them about our ani mal welfare and sustainable practices. Consumer trust needs to be carefully cultivated by demonstrating competency, creating confidence, using third party advocates and making sure we present science-based information. As producers we need to engage our contemporaries and industry groups in discussion, educate ourself about threats to our industry, the consequences of bad policy and meet with like-minded people to hone our message. Personalize the issues and embrace your messages. If we, as producers, can make it clear that we support ethical choices for people, animals and the planet we may be able to counteract the policies that the one per cent of food buyers or activists advocate for the policies which will dramatically impact animal agriculture in a negative way.

As part of continuing efforts to enhance the information provided from Simmental data, the search function on the Canadian Simmental Association s website has recently been upgraded to include percentile rank graphs for all of the reported EPD traits. These graphs provide an immediate picture of where an animal fits in the Simmental population for a specific trait. For more details visit:

Carol White has recently joined the Canadian Simmental Association staff as office assistant/receptionist. Carol has extensive administrative experience and an outgoing personality.

The 3rd annual Saskatchewan Beef Industry Conference will be held January 18-20, 2012 in Saskatoon. This premier beef event includes all aspects of the beef industry in the province with the support of the Saskatchewan Cattlemen s Association, the Saskatchewan Stock Growers Association, the Saskatchewan Livestock Association, the Saskatchewan Cattle Feeders Association and the Saskatchewan Beef and Forage Symposium Committee. David Stuart is the Saskatchewan Beef Industry chair for 2012. For information on how to become a sponsor, trade show exhibitor or delegate, contact: Shannon McArton, conference co-ordinator, McArton Consulting Ltd., cell: 306-731-7610, office: 306-488-4725, email: [email protected]

The Canadian Angus Association board of directors has purchased land in East Balzac, Alta., and will build an office building on it. The Canadian Angus Association office, currently located in Calgary, will relocate to the new building upon completion. The association has been leasing office space in Calgary since 1996. Construction is expected to be rapid with move-in anticipated in the first half of 2013. The building will be located in the Wagon Wheel Park just east of Cross Iron Mills shopping centre. The site offers ideal accessibility and is conveniently located near the Calgary International Airport.

Although the building will be built and operated by the Canadian Angus Association, other Canadian breed associations and industry groups have expressed an interest in joining this project. CAA president David Bolduc calls the decision to purchase land and build an office building one of the most significant decisions in the history of the Angus breed. He continues, We have looked at options to own our own building for several years and feel that this is the best investment of our association s resources on behalf of our membership. We are very excited about this tremendous opportunity and look forward to relocating with other Canadian beef breed organizations and industry groups.

The Angus Association is not the only breed organization planning on moving into new offices. I understand that the Canadian Gelbvieh Association and the Canadian Limousin Association will shortly be relocating to the Canadian Hereford Association building. The Canadian Hereford Association offices are located at 5160 Skyline Way NE in Calgary.

The Canadian Hereford Association is now on Twitter. Follow them @CAN_Hereford or view the Twitter feed on their website to see updates and current Hereford news.

The Alberta Angus Association s Steak frys are underway at 15 auction marts in Central and Southern Alberta running from Oct. 15 to Nov. 7. Angus producers and enthusiasts will be on hand preparing the steaks, grilling, serving and promoting Angus beef.

The Quebec Junior Simmental Show took place on Friday, Oct. 7 with 31 members present. Kevin Dempsey of Shadybrooke Shorthorns judged the showmanship classes and the Champion Showperson was Rosalyn Grusnick of Ontario and the Reserve Champion Showperson was Nicole Gilles of Ontario. Congratulations to all the volunteers as well as the participants for a very successful day.

The Canadian Simmental Association s first group of feeder cattle, in their Genomic Innovations research project were unloaded in late July at the University of Guelph s Elora Beef Research Facility. The 144 Simmental- influenced steers were sourced from Alberta and will be harvested in November. Individual feed intake data is being collected in order to establish efficiency values for each animal. The second group of feeder cattle targeted to weigh 750 pounds is currently being sourced and will enter the research facilities in late November.

The Olds Fall Classic was held in early October with six breed shows. Congratulations to all the Champions as they qualified for the new Alberta Supreme at Farmfair and RBC Beef Supreme Challenge at Agribition. Other winners were: Kiefer Trailer Winner Kolby Heaven of Whitecourt, Alta., Industry Leadership Award Jean and the late Louis Latimer of Olds, Alta. Tyson Van Tighem Spirit of Youth Award Sawyer Daley of Carstairs, Alta., (presented at Summer Synergy). Meyers Norris and Penny sponsored the exhibitor social showcasing Ty Christian Wilson. The 2012 Olds Fall Classic will be held Oct. 5-7.

Canadian Cattlemen s Association representatives were on hand at the Steaks for Soldiers event at CFB Valcartier Oct. 14, where nearly 4,000 Canadian Triple A, well-aged strip-loins were served to the troops and their families. Sponsor a Steak for a Returning Soldier campaign organizer Harvey Dann was also at the event, the largest of the four Steaks for Soldiers events held in appreciation of Canadian troops since 2007. Representatives from Canada Beef Inc. and the Fdration des Producteurs de Bovins du Qubec joined Dann and the CCA in assisting CFB Valcartier personnel in the preparation and serving of the steak.

CFB Valcartier is home to the largest Canadian regiment involved in the Canadian operation in Afghanistan. Nearly twice as many steaks were served here than at each of the previous events, said Dann. I am thrilled that contributions to the campaign will support this event as well as upcoming events at CFB Gagetown and planned repeats at CFB Petawawa and CFB Edmonton, he said.

The CCA has supported the Steaks for Soldiers event from the outset. When the first troop rotation came back from Afghanistan in 2007, the CCA sponsored the 1,700 steaks served to the returning troops of the Royal Canadian Regiment and their families at CFB Petawawa.

Just a reminder about the Year- Round Grazing Systems School coming up in Westlock, Alta., on Nov. 25-27. It is an agricultural business management school focused on the business of ranching, and is based on a grazing system for both summer and dormant seasons. The school is highly focused on the management side of your ranch and looks into how to use a gross margin analysis and a cash flow. Remember that grazing is only a production practice, therefore to make a living at ranching, you need to be good at business. This school gives you some great information to help your production component, but also gives you tools in human resources, economics and finances to help make your business profitable. You will receive some easy to use tools to help you see where your operation is and where it needs to go. Included at this school will be a tour of a winter grazing set up with dormant season grazing and bale grazing. For $800, two members of your farm can attend the school. For more information contact: Steve Kenyon of Greener Pastures Ranching Ltd., email: [email protected] or phone 780-307 2275.

The Beef InfoXchange System (BIXS) is officially live nationwide for cow-calf producers. This type of information will help producers raise cattle that the market demands.


Suggestions are always welcome. My phone number is 403-325-1695


[email protected]

About the author

Deborah Wilson's recent articles



Stories from our other publications