GFM Network News


Holly Sparrow’s experience on her family’s mixed farm sparked a passion for raising high-quality beef while protecting the environment.

Focusing on the big picture

Whether it’s managing the cow herd or lobbying on Parliament Hill, Holly Sparrow is in a learning frame of mind

Even for those raised on a ranch, there’s always a learning curve in the beef industry. Third-generation rancher Holly Sparrow is leveraging what she’s learned on the farm and in school with her work and board experience to climb that curve. Sparrow’s passion for the beef industry is rooted in her experience on her family […] Read more

“I think that it’s so important that we have diverse ideas coming to agriculture and that we make spaces for young people to thrive and succeed.” – Fawn Jackson, Director of Policy and International Relations, Canadian Cattlemen’s Association.

The beef industry’s voice in Ottawa

In representing producers on the national and global stage, Fawn Jackson has blended her passion for agriculture and politics into a rewarding career. She credits mentorship for a big part of her success

Fawn Jackson knows firsthand the power of mentorship in helping youth in agriculture succeed. She speaks warmly of the people who made a difference along her career path, and she’s an advocate for taking advantage of opportunities to learn from others at every stage of the game. “For me, mentorship has been such a key […] Read more


Filming Guardians of the Grasslands.

The power of storytelling

A compelling story combined with all the right skills allowed Ben Wilson to play a vital role reaching audiences beyond the beef industry

When Ben Wilson arrived at the Waldron Ranch Grazing Co-op in June 2019, he and his business partner, Sarah Wray, were there to create a short video about this historic ranch. The two filmmakers, who run Story Brokers Media House, had access to experts from Ducks Unlimited Canada and the Nature Conservancy of Canada. The […] Read more

Ag in Motion's Discovery Plus will screen the short documentary Guardians of the Grasslands July 24 and 25.

CCA Reports: Public and stakeholder engagement program gears up

From the January 2020 issue of Canadian Cattlemen

Happy New Year, Canadian beef producers! January is often regarded as a time of growth and new beginnings, and an up-and-coming initiative I am particularly excited to see grow in 2020 is the Public and Stakeholder Engagement (PSE) program. The PSE program was envisioned under the first National Beef Strategy and has since grown into […] Read more