GFM Network News


As the pandemic pushed millennials to hone their culinary skills, Canada Beef provided everything from recipes to tips on cooking and storing beef.

A demographic ready for a connection

Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties

This is the second instalment in a three-part series on millennial consumers and the opportunities for the Canadian beef producers in better understanding this demographic. Look for Part Three in the March 2021 issue of Canadian Cattlemen. You can read Part One here. When it comes to purchasing and consuming Canadian beef, millennials make a […] Read more

The new grading label conveys grading information to Canada’s international customers.

Canada Beef cooks up new marketing ideas

Marketing: News Roundup from the April 2020 issue of Canadian Cattlemen

Canada Beef is looking for new ways to promote old favourites such as ground beef, Michael Young told attendees of the Saskatchewan Beef Industry Conference earlier this year. The ground beef category represents 60 to 65 per cent of retail sales, Young, president of Canada Beef, told the crowd. But a lack of recent innovations […] Read more


Comment: Is it time to raise the national checkoff?

Comment: Is it time to raise the national checkoff?

For much of this year you have read or heard about Canada’s national beef strategy, but this fall the attention of the cattle associations across the country will swing around to paying for the strategy. A campaign is being put together for provincial cattle organizations to present the argument for raising the national mandatory checkoff […] Read more