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Tag Archives Canadian Centre for Food Integrity

Comment: A little respect for consumers
Comment, News

Comment: A little respect for consumers

By
Sometimes I wonder if we should scrub the word “consumer” from the pages of this magazine. Ultimately, doing so wouldn’t be a practical move, as it is good shorthand for the role of the people at the end of the supply chain. But sometimes I wonder if it seems derogatory, defining people by how they […] Read more
A video screengrab from the ‘It’s Good, Canada’ campaign. (ItsGoodCanada.ca)
General

Two national campaigns launched for food supply chains

It's good, one campaign says, but could the sector have done better, another asks

By ,
Ottawa — The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share personal stories of Canadians working across the food supply chain and provide information about farming, transportation, processing, retail and production on its website. “It’s natural for Canadians to […] Read more
New research by the Canadian Centre for Food Integrity will examine how COVID-19 has affected public trust.
Features, News

Research finds Canadians want to learn about agriculture

Public Trust: Study by the Canadian Centre for Food Integrity shows gaps in consumer understanding of modern agricultural practices

By
The general public’s lack of agricultural knowledge is more widespread than likely imagined, according to a 2019 study. The study by the Canadian Centre for Food Integrity (CCFI) found that 91 per cent of Canadians feel they know little, very little or nothing about modern agricultural practices. However, this research also shows that 60 per […] Read more
Native prairie near Hanley, Sask.
Features, Livestock

Joining the conversation

While beef producers are on the front line of issues such as antibiotic use and greenhouse gases, their voices still aren’t being heard

By
Crystal Mackay was surprised to learn that a national event with beef on the menu didn’t have any beef producers at the table. Food Day Canada was created in 2003 to give Canadian beef a boost, and it’s now held annually on the first Saturday in August. Chefs across the country from small restaurants to […] Read more
Jeffrey Fitzpatrick-Stilwell from McDonald’s Canada, Jennifer Lambert of Loblaws, Carl Dean of Cactus Club Restaurants and Heather Tansey of Cargill with moderator Crystal Mackay of the Centre for Food Integrity brought their message on selling sustainable beef to the Roundtable annual meeting in Calgary.
Beef Cattle, Features

Better communication needed to sell consumers on sustainably raised beef

Misconceptions and false information about the beef industry further complicates what consumers know about beef production

By
When you make your living in the cattle business, it’s difficult to imagine what the beef industry looks like from an outside perspective. This gap is a challenge when trying to gain a true sense of consumer perceptions of beef production. “One of the phrases I really like is that you can’t see the label […] Read more
When Canadian attitudes toward the food supply are tracked, 46 per cent are concerned about drug residues in meat.
News, Vet advice

Public trust is a ticket forward for the food industry

Vet Advice with Dr. Ron Clarke

By
The economic, social and political environment around agriculture has changed. The public, particularly consumers, have influenced the landscape of food production in ways never before recognized. The closer an industry sector’s shift is toward the supermarket meat counter and grocery shelves, the more advanced is the call toward public reckoning about matters involving the food […] Read more
The long road to building public trust
Features, Livestock

The long road to building public trust

Insights into research by the Canadian Centre for Food Integrity

By
Spring is the time of year on farms when everything in the world seems right. What a reality check then to read in early June that Canadians aren’t sure today’s agriculture qualifies as farming, and half of Canadian consumers are unsure whether the Canadian food system is headed in the right direction. These are key […] Read more
Canadian Centre for Food Integrity kicks off
News, News Roundup

Canadian Centre for Food Integrity kicks off

News Roundup from the May 2016 issue of Canadian Cattlemen

By
Farm & Food Care Canada (F&FC Canada) is on target with its year-one game plan culminating with the official kickoff of the Canadian Centre for Food Integrity (CFI) and a rundown on insights from Canada’s first public-trust research on farming and food during the Public Trust Summit at the end of this month in Ottawa. […] Read more

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AGCanadaTV: In Case You Missed It – Your National Ag News Recap for the week ending April 16, 2021.

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