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Tag Archives Canadian Roundtable for Sustainable Beef

As the pandemic pushed millennials to hone their culinary skills, Canada Beef provided everything from recipes to tips on cooking and storing beef.
Beef Cattle, Features

A demographic ready for a connection

Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties

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This is the second instalment in a three-part series on millennial consumers and the opportunities for the Canadian beef producers in better understanding this demographic. Look for Part Three in the March 2021 issue of Canadian Cattlemen. You can read Part One here. When it comes to purchasing and consuming Canadian beef, millennials make a […] Read more
Japan is second only to the U.S. for Canadian beef exports.
News, News Roundup

JBS strikes deal with Japanese food company

News Roundup from the December 2020 issue of Canadian Cattlemen

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JBS Foods Canada has struck a partnership with a leading food company in Japan. JBS will be tapping its existing brands, such as Northern Gold, which is certified to the standards of the Canadian Roundtable for Sustainable Beef. JBS will also draw on its Canadian Diamond Black Angus brand, verified by the Canadian Angus Association, […] Read more
(File photo by Allan Dawson)
Beef Cattle, Livestock

Beef sector aims for new 2030 targets

Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade

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The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030 […] Read more
The Macdonalds run about 150 cows and hold over their calves to sell as yearlings. They see a strong business case to market some of their cattle into grass-finished supply chains.
Beef Cattle, Features, News

A deeper look into A&W’s grass-fed Canadian beef initiative

A&W’s announcement to source 100 per cent Canadian grass-fed beef drew criticism from some while providing a new marketing opportunity for many Canadian producers

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In challenging economic times, it can pay to diversify your business model. For Ross Macdonald of 98 Ranch, this was a strong case for marketing cattle into grass-finishing supply chains. Building resiliency into your business, especially when traditional markets have been challenged, is what Macdonald sees as “probably the least discussed and least understood opportunity” […] Read more
‘Our industry has a clear path to a bright future in the National Beef Strategy.’ – David Haywood-Farmer.
CCA reports, News

CCA Reports: A roadmap for the beef industry

From the March 2020 issue of Canadian Cattlemen

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The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy with industry stakeholders, providing recommendations on future direction and reporting results against strategy […] Read more
Harvey's Original Burger.
News, News Roundup

Harvey’s sourcing certified sustainable beef

Sustainability: News Roundup from the September 2019 issue of Canadian Cattlemen

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A Canadian restaurant chain is the next retailer to announce its commitment to sourcing sustainably raised beef in partnership with the Canadian Roundtable for Sustainable Beef (CRSB). Harvey’s Restaurants will now source part of the beef for its Original Burger in accordance with CRSB’s Certified Sustainable Beef Framework. Harvey’s already sources 100 per cent Canadian […] Read more
The recently announced changes to animal transportation regulations are among CCA’s priority topics
CCA reports, News

CCA Report: Animal transportation regulations, alternative protein labels, Fisheries Act and trade

From the June 2019 issue of Canadian Cattlemen

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The Canadian Cattlemen’s Association (CCA) is working on several fronts to ensure the priorities of beef producers are top of mind with lawmakers in Ottawa before Parliament adjourns for the summer. The CCA is advocating for change on crucial regulatory matters to ensure the perspective of Canada’s beef industry is heard and considered by government. […] Read more
Olds College is now recognized as a “Certified Sustainable” beef production facility.
Beef Cattle, News, News Roundup

Olds College gets Verified Beef status

Verified Beef Production: News Roundup from the April 2019 issue of Canadian Cattlemen

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Olds College is now a Verified Beef Production Plus (VBP+) beef operation. “As a post-secondary institution focused on agriculture, it is important for Olds College to raise our livestock using sustainable methods that support healthy animals, have minimal environmental impacts and offer transparency to the consumer,” said Stuart Cullum, Olds College president, in a release. […] Read more
The newly unveiled Canadian sustainable beef logo.
News, News Roundup

Canadian sustainable beef logo now available

Marketing: News Roundup from the Oct. 22 issue of Canadian Cattlemen

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A new logo will help Canadian consumers identify a beef product produced under certified sustainable standards. The Canadian Roundtable for Sustainable Beef (CRSB) officially launched its certification marks and the accompanying Communications, Claims and Labelling Guide on September 20 at its annual general meeting in Calgary. The marks and claims will be used in the […] Read more
Beyond the burger, how is the beef industry going to embrace the consumer in their community?
Comment/Columns, Straight from the hip

Casting a wider net

Straight from the hip with Brenda Schoepp

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In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more

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