Canadian Roundtable for Sustainable Beef Archives

The recently announced changes to animal transportation regulations are among CCA’s priority topics

CCA Report: Animal transportation regulations, alternative protein labels, Fisheries Act and trade

From the June 2019 issue of Canadian Cattlemen

By David Haywood-Farmer June 11, 2019

The Canadian Cattlemen’s Association (CCA) is working on several fronts to ensure the priorities of beef producers are top of mind with lawmakers in Ottawa before Parliament adjourns for the summer. The CCA is advocating for change on crucial regulatory matters to ensure the perspective of Canada’s beef industry is heard and considered by government. […] Read more

Olds College is now recognized as a “Certified Sustainable” beef production facility.

Beef Cattle, News, News Roundup

Olds College gets Verified Beef status

Verified Beef Production: News Roundup from the April 2019 issue of Canadian Cattlemen

By Staff April 23, 2019

Olds College is now a Verified Beef Production Plus (VBP+) beef operation. “As a post-secondary institution focused on agriculture, it is important for Olds College to raise our livestock using sustainable methods that support healthy animals, have minimal environmental impacts and offer transparency to the consumer,” said Stuart Cullum, Olds College president, in a release. […] Read more

News, News Roundup

Canadian sustainable beef logo now available

Marketing: News Roundup from the Oct. 22 issue of Canadian Cattlemen

By Staff October 31, 2018

A new logo will help Canadian consumers identify a beef product produced under certified sustainable standards. The Canadian Roundtable for Sustainable Beef (CRSB) officially launched its certification marks and the accompanying Communications, Claims and Labelling Guide on September 20 at its annual general meeting in Calgary. The marks and claims will be used in the […] Read more

Beyond the burger, how is the beef industry going to embrace the consumer in their community?

Comment/Columns, Straight from the hip

Casting a wider net

Straight from the hip with Brenda Schoepp

By Brenda Schoepp August 15, 2018

In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more

The sustainability pilot has generated a lot of interest with buyers of beef.

Beef Cattle, News

Cattle producers can now take beef sustainability to the bank

Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in

By Alexis Kienlen August 1, 2018

Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more

Beef Cattle, Livestock

Public input sought on sustainable beef indicators

By Staff October 9, 2017

Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, has released its new draft […] Read more

Beef Cattle, Features

VBP helps keep beef in the game

No one has to participate in the verified beef program, but consumers and the food industry are starting to call the shots

By Lee Hart March 7, 2017

Les Johnston figures if he wants to continue to sell beef, and hopefully tap into top or higher-value markets, he needs to be able to show buyers as well as consumers he is doing a good job. The southern Saskatchewan rancher is a believer in the Canadian Verified Beef Production (VBP) program. He was doing […] Read more

Alberta rancher Cherie Copithorne-Barnes heads up this national project.

Beef Cattle, Features, Livestock

Going national with verified sustainable beef

By Debbie Furber March 23, 2016

As McDonald’s verified sustainable beef pilot heads to the finish line this April, the Canadian Roundtable for Sustainable Beef (CRSB) is stepping out with initiatives that have been in the works since it was formally established in early 2014. Anticipate hearing lots more from this group in the months ahead with the national verified sustainable […] Read more

The Longview 4-H Beef Club organized a McDonald’s pilot verified sustainable beef workshop that attracted 190 participants on November 19 at Longview, Alta.

Livestock, News Roundup

McDonald’s Canadian Youth Beef Club video contest promotes sustainable beef

News Roundup from the January 2016 issue of Canadian Cattlemen

By Staff January 25, 2016

What started as an impromptu conversation between organizers of McDonald’s Canada’s verified sustainable beef (VSB) pilot and leaders of the Longview 4-H Beef Club in Alberta has snowballed into a Canadian youth beef club video contest. Longview club leaders, Stephen Hughes, Alex Robertson and Ryan Cartwright, whose operations have gone through the VSB verification process, […] Read more

Beef Cattle, Livestock

Consumers want sustainable beef, but defining that may be murky

By Jade Markus October 13, 2015

CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers […] Read more

U.S. to move BLM headquarters to Colorado

Ocean freight index hits five-and-a-half year highs

U.S. grains: Corn, soy slip on rains, crop ratings

GFM Network News