direct marketing Archives | Canadian Cattlemen

Left to right: Alyson, Jordan, Kelty and Alex McKay.

Transparency and trust key to on-farm retail

The McKay brothers have leveraged years of direct-marketing experience into an expanding family business

By Mona Howe 5 days ago

Direct marketing has always been part of brothers Jordan and Alex McKay’s business model. As kids, they sold strawberries from their mother Marlene’s u-pick strawberry fields. They clearly took those early lessons to heart. Today they run an impressive direct-marketing operation near Port Perry, Ont., and were named Canada’s Outstanding Young Farmers in 2018. The […] Read more

Rachel and Tyler Herbert started selling to consumers in 2003.

Features, Livestock

Two views on direct marketing to consumers

By Heather Smith Thomas October 17, 2018

There are many ways to market your cattle today but for a growing number of producers dealing directly with the consumer makes a lot of sense. Trails End Beef “We are in southern Alberta, about an hour south of Calgary. This is great for us, because we have a huge market nearby for our beef […] Read more

Enright Cattle Company ships 95 per cent of their beef to high-end restaurants in Toronto, Ottawa, Kingston and smaller locations in southern Ontario.

Features, Livestock

Direct marketing is their path to full-time farming

Marketing: Enright Cattle Company is meeting the challenges of building their brand and informing their customers

By Piper Whelan August 27, 2018

When consumers recognize your brand, it’s a sure sign that you’re doing something right. At restaurants across southern Ontario, to see the name of one particular beef operation on the menu is a testament to the hard work of Kara and Darold Enright. “Something that we are always trying to promote to the consumers is […] Read more

Beef Cattle, News Roundup

Four steps to direct marketing beef

News Roundup from the August 2015 issue of Canadian Cattlemen

By Michael Flood September 17, 2015

Most ranchers in Canada keep their attention focused on what they do best: breeding and raising healthy, high-quality cattle. The slaughtering, processing, and sale to end consumers are things they ordinarily leave to other people. Some ranchers, however, market a part of their beef output directly to consumers, cutting out the middlemen of the cattle […] Read more

Features

Direct-marketed grass-fed beef fuelled their expansion

By Debbie Furber September 12, 2014

Building a beef farm from scratch takes a lot of grit during the best of times. Starting up in hard times calls for that and for confidence in the future. Richard and Kristy-layne Carr have plenty of both. Not bound by tradition, they went into business with 30 cows on a quarter of land near […] Read more

AgCanadaTV

Dutch distributor buys Manitoba Claas dealerships

Cash wheat: Bids get support from U.S. gains

Ample world malt barley supply to limit export prices

GFM Network News

Dutch distributor buys Manitoba Claas dealerships

Cash wheat: Bids get support from U.S. gains

Ample world malt barley supply to limit export prices

Tag Archives direct marketing

Transparency and trust key to on-farm retail

Two views on direct marketing to consumers

Direct marketing is their path to full-time farming

Four steps to direct marketing beef

Direct-marketed grass-fed beef fuelled their expansion

AgCanadaTV

AGCanadaTV: In Case You Missed It – Your National Ag News Recap for the week ending September 13, 2019

GFM Network News

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