GFM Network News


Impossible Beef on display in a grocery store. Impossible Foods recently launched its pork-alternative products to further its long-term goal to replace all meat, dairy and fish products.

Impossible Foods launches new product

Food: News Roundup from the February 2020 issue of Canadian Cattlemen

At the Consumer Electronics Show in Las Vegas last month, Impossible Foods moved beyond the beef market, launching new plant protein products to compete with pork and sausage. Impossible Sausage, which is made from the California-based company’s Impossible Pork, will roll out first as a breakfast sandwich at Burger King locations. “Pork is arguably one […] Read more

The meat industry can maintain its current momentum by addressing various population groups’ increasingly different approaches to meat.

Changing consumer trends

Prime Cuts with Steve Kay

ALL wealth to the North American beef industry comes from consumers. So it’s critically important for the industry to closely track what consumers are doing, thinking and wanting. Americans’ food needs and wishes are changing significantly, and the U.S. meat industry needs to understand new trends to continue to deliver what consumers want. The same […] Read more


Are consumers ready for non-meat burger lookalikes such as this, “Impossible Burger?

Ditching the red meat diet

Straight from the hip with Brenda Schoepp

Changing social dynamics are pressuring food, retail and research companies to offer plant- or cellular-based non-meats. Driving the consumption is a host of beliefs: Cows are bad for the environment, red meat is unhealthy, big food companies cannot be trusted (based on the concerns of animal welfare) and finally, folks are simply curious as to […] Read more

cows and calf

Well-supported benchmarks make the best targets

Management: News Roundup from the December 2017 issue of Canadian Cattlemen

Friendly, conversational chit-chat rules at cattle gatherings. Conversation guides us, particularly when someone casually notes the ranch had just marketed a 91 per cent calf crop with an average weight of 568 pounds for 192-day-old steer calves. Silence prevailed until the neighbour asked, “Are you sure?” “Yep,” the rancher replied, “but I was just average. […] Read more


China dangles carrots at U.S. beef industry

China dangles carrots at U.S. beef industry

Prime Cuts with Steve Kay from the December 2017 issue of Canadian Cattlemen

China is getting increasingly adept at dangling carrots to keep the U.S. at bay. Its latest carrot was to announce on November 9 that it had signed US$253 billion of business deals with U.S. companies. News reports quickly questioned whether the deals will turn into actual business. Buried in the massive total was news that […] Read more

Yo-Yo diet strategies

Yo-Yo diet strategies

Research on the Record with Reynold Bergen

Getting weaned calves on feed can be a challenge. This is often attributed to the change from a forage-based diet to unfamiliar feedlot rations and feed bunks, distress from recent weaning, illness, etc. To compensate for this, some feeders use a relatively high-energy receiving diet, the rationale being that if they’re not going to eat […] Read more


meat display in store

Retail beef prices drive cattle sales

Prime Cuts with Steve Kay

The North American beef industry lives or dies by how well beef sells in grocery stores and in restaurants. Retail demand right now, at least in the U.S., is stronger than it has been in quite a number of years. Sales have more than recovered from the challenges in 2014 and 2015 when retail prices […] Read more

cattle eating hay in the winter

Stretching your hay supply with straw

Feed: News Roundup from the October 23, 2017 issue of Canadian Cattlemen

Travis Peardon, the regional livestock specialist in Outlook, Sask., says few producers were reporting an abundance of hay this year, so he presumes many will be stretching what they do have with straw to get their cows through the winter. That being the case, Peardon recently prepared a short primer on straw-bolstered rations for producers […] Read more


Putting a value on forages

Putting a value on forages

A new project by the Canadian Forage and Grassland Association will establish protocols for high-performance forage management

With over 70 million acres of dedicated Canadian cropland and a direct economic value of $5.09 billion, forages are the country’s third-largest crop, just behind wheat valued at $5.2 billion and canola at $7.3 billion. There’s no doubt forages are good for the economy. Perennial forages play an environmental role with the ability to reduce […] Read more

Comment: Take the long view on CETA

As our Oct. 23 issue of Canadian Cattlemen arrives in your mailbox the Comprehensive Economic and Trade Agreement (CETA) between Canada and the European Union will have been in force for about a month. Not much has happened since it came into force on September 21, at least as far as the beef industry is […] Read more