GFM Network News


Beef production is expected to rise in 2019 to 27.810 billion pounds, up 3.3 per cent from 2018.

Record protein supplies again

Prime Cuts with Steve Kay

Americans will enjoy ample supplies of red meat and poultry this year. Total 2019 production is expected to reach a record 105.570 billion pounds, up 3.0 per cent on 2018, according to the U.S. Department of Agriculture’s Economic Research Service (ERS). This would exceed the expected 2.4 per cent increase in 2018 from 2017. ERS […] Read more

There’s little doubt consumers have access to more information — and more channels to express themselves — than ever before.

Future of beef revisited — consumer issues and demand

Consumers have more opportunities to express their opinion about the food they buy and eat

After four decades of engaging consumers and integrating producers, I still ponder. The sensitivity between consumers and beef producers is increasing, but the sensitivity may not always be on the same tracks. Consumers register their opinion at the checkout counter through product selection and validate their expressed opinions by how they shop and how much […] Read more


It is our conversation today that shapes our tomorrow.

Changing the dialogue in agriculture

Straight from the hip with Brenda Schoepp

As a graduate student in global leadership, one thing is clear: all of humanity and all the actions of humanity centre around food. We cannot have peace without food. Nor can we progress, transfer knowledge, create communities or nurture growth. Economies fail and crisis prevails when food is uncertain or unattainable, governed or expensive, lacking […] Read more

When Canadian attitudes toward the food supply are tracked, 46 per cent are concerned about drug residues in meat.

Public trust is a ticket forward for the food industry

Vet Advice with Dr. Ron Clarke

The economic, social and political environment around agriculture has changed. The public, particularly consumers, have influenced the landscape of food production in ways never before recognized. The closer an industry sector’s shift is toward the supermarket meat counter and grocery shelves, the more advanced is the call toward public reckoning about matters involving the food […] Read more


Talk to family, friends about farming

This holiday season Melodie Chan wants producers to avoid what she calls the “spiral of silence,” which can happen around the dinner table, over beers or even in the gentle lull between turkey and pie if farmers don’t speak up when they hear misinformation about agriculture. “What are we afraid of?” asked Chan, speaking at […] Read more

Be TRU to yourself

Education: News Roundup from the September 2017 issue of Canadian Cattlemen

I have been quite concerned over the last few years about the direction in which the agricultural industry is headed. We have been pushed down a road of quick fixes for quite some time. What we really need are long-term solutions to the problems. Environment and health care are two of the big issues we […] Read more


What is land for?

Straight from the hip with Brenda Schoepp

It started as a potential narrative for agricultural peril with the question: “What is land for?” That got my attention and I was fostering the dismal thought of a counter defence. But the context of the question had deeper meaning. What will land be for? Throughout history land has been fought for, won and lost […] Read more

Trio of groups proposes Alberta-based agrifood ‘supercluster’

Agrium, Olds College and global satellite communications corporation MDA have submitted an application to the federal government to form an agrifood “supercluster.” The Liberal government committed up to $950 million (over five years) in its March budget to create hubs that would focus on key economic sectors in an effort to kickstart investment, boost exports […] Read more


A cave painting in Algiers.

Schoepp: The origin of all things

Straight from the hip with Brenda Schoepp

Early adopters in technology are keen to implement all they can afford for the precision of farming and the rearing of food animals. Producers can and will use every available platform at their disposal, be that a drone, robot, artificial intelligence, ultra-high frequency, autonomous machines, cloud-based sensors or a host of others. These are needed […] Read more

Tyson Foods beefs up prepared foods with AdvancePierre buy

Reuters – Tyson Foods Inc, the No. 1 U.S. meat processor, said on Tuesday it would buy packaged sandwich supplier AdvancePierre Foods Holdings Inc for about $3.2 billion in cash, to expand its fast-growing portfolio of prepared food brands. Demand for meat-based snacks has been growing as Americans shun candy and overly processed foods. This […] Read more