GFM Network News


Cervus to expand Saskatchewan reach

Deere chain announces Nipawin shop, Farm At Hand tie-in

Deere farm equipment dealer chain Cervus Equipment is set to expand its reach in northeastern Saskatchewan next month. Calgary-based Cervus — which operates 21 Deere dealerships in Alberta, Saskatchewan and British Columbia along with 42 other machinery dealerships in Canada, Australia and New Zealand — announced Thursday it plans to have a new dealership open […] Read more

Deere taps tractor-hailing tech in bid to break ground in Africa

Low incomes, lack of credit hobble African mechanization

Nanyuki, Kenya/Johannesburg | Reuters — It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers […] Read more



Deere mega-dealership buys into Red Deer market

A central Alberta John Deere dealership which billed itself as “one of the few independently owned” dealers in the region is set to join Cervus Equipment. Calgary-based, publicly-traded Cervus announced Friday it will buy Red Deer-based Deermart Equipment Sales for an undisclosed sum. Deermart, owned by John Donald, Jack Donald and Abe Derksen since 1982, […] Read more


Seven new product reveals from John Deere

In early June John Deere invited members of the farm media to its Harvester Works facility in Moline, Illinois, to see the full line of equipment it was introducing in 2017. And all of it was parked on the lawn in front of that combine manufacturing facility for reporters to photograph and learn about from[...]
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Pattison merges Deere dealership chains

The Jim Pattison Group has consolidated its Prairie farm equipment dealerships in Saskatchewan and Manitoba under one new banner. Pattison on Tuesday announced the merger of its Maple Farm Equipment and JayDee AgTech chains, which deal mainly in John Deere farm equipment. The two chains are to be rebranded as Pattison Agriculture. Darrin Didychuk, now[...]
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Major Deere dealer sheds stake in Prairie chain

Canada’s biggest Deere dealership group has sold its minority stake in a Prairie dealership chain back to the chain’s majority owners. Calgary-based Cervus Equipment Corp. said Wednesday it has sold its 21.449 per cent of Maple Farms Partnership, owner of the Maple Farm Equipment chain of Deere farm equipment dealerships, back to Maple for about[...]
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Deere to license Precision Planting wares to Ag Leader

Iowa precision ag equipment maker Ag Leader will be able to make and sell high-speed planting equipment using certain systems from Precison Planting — when, or if, Deere and Co. seals its deal to buy the latter company. Deere and Ag Leader announced Wednesday they will have a licensing agreement in place allowing Ag Leader to[...]
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What’s new in tractors

A roundup of the recent tractor introductions and updates making news this fall

There’s been no shortage of news this season when it comes to new tractor model unveilings and improvements to existing machines. Virtually every brand had something new to show off this year on that front. Many of those new machines debuted at the U.S. Farm Progress Show in Boone, Iowa, in August. To help you[...]
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Deere & Co. to buy Monsanto’s Precision Planting farm equipment business

Chicago/Reuters – Monsanto Co’s Climate Corp subsidiary on Tuesday announced a definitive agreement to sell its Precision Planting farm equipment business to Deere & Co for an undisclosed sum. The deal also allows nearly real-time data connections between certain John Deere farm equipment and Climate’s farming software programs, Climate FieldView. Climate will keep its digital farming[...]
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