GFM Network News


Given the sharp increase of wholesale costs, retailers probably won’t be putting beef on sale any time soon.

Don’t expect steak sales for Father’s Day

Price impacts of COVID-19 on the beef industry were wide spread and retailers are still feeling the pinch

This Father’s Day, people probably won’t see sales on their favourite beef steaks—but they shouldn’t blame the butcher or retailer. Blame sits almost entirely on the coronavirus. COVID-19 had a catastrophic impact on beef production in North America. The spread of the virus resulted in several plant shutdowns or slowdowns, which in turn meant significantly […] Read more

A woman herds cattle near Livingston, Montana. Market research shows that building on the credibility ranchers already hold is crucial to increasing consumer confidence.

Market research reveals opportunity to educate U.S. beef consumers

Building on the public’s trust in farmers and ranchers key to communicating humane treatment of animals and increasing consumer confidence

Now more than ever, consumers are indicating they care about animal welfare in livestock production. However, the average consumer has little knowledge of beef production. In the United States, the National Cattlemen’s Beef Association (NCBA) conducted focus groups as part of its market research to understand what consumers believe about beef production. Participants who considered […] Read more


Beef demand soars as consumers ‘aggressively’ stock up

Surge in sales accompanied by a jump in people looking online for recipes

Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively […] Read more

R-CALF has been busy suing major packers and getting help from trial lawyers to sue the beef check-off and USDA.

Dittmer: From the Golden Globes to R-CALF

Free Market Reflections with Steve Dittmer

Hollywood’s Golden Globe awards telecast is mostly about movies I haven’t seen and actors I don’t know. But my wife came and got me for something disturbing.The very first award winner, before thanking anyone, thanked the Hollywood Foreign Press Association for making the pre-show dinner all-vegetarian to demonstrate how critical climate change is to the […] Read more


Strong demand has made beef the protein of choice for most American consumers.

Rising tide raises all boats

Prime Cuts with Steve Kay

The old saying that a rising tide raises all boats is especially apt in the U.S. beef industry right now. Stronger than expected domestic beef demand has raised cash live cattle prices above their levels of the week of Tyson Foods’ Holcomb, Kansas, fire on August 9. Live prices, based on USDA’s five-area region, averaged […] Read more

Canada Beef’s new website is designed to answer common questions from consumers on beef.

Canada Beef creates website for consumers

Public Trust: News Roundup from the November 2019 issue of Canadian Cattlemen

A new website created by Canada Beef seeks to answer the most common questions about Canadian beef production. The website, raisingcdnbeef.ca, has five sections covering common topics, including where Canadian beef comes from, beef and the environment, beef and the Canadian economy, nutrition, and antibiotics and hormones. Under each section is a slide show that […] Read more


The U.S. meat and livestock industry has a comprehensive price reporting system that is the envy of the world.

Kay: Price reporting invaluable to livestock and meat industries

Prime Cuts with Steve Kay

Good market information, particularly regarding prices, is the lifeblood of the livestock and meat industry, in which millions of dollars change hands every day of the week. “Good” information, however, must be accurate and unbiased, as comprehensive as possible, timely and easily accessible, and understood by all market participants. Today’s cattle producers throughout Canada can […] Read more

Marfrig increased its presence in the United States by acquiring a majority stake in Iowa Premium Beef last March.

Brazilians increase U.S. beef industry presence

Prime Cuts with Steve Kay

Brazilian beef behemoth JBS SA sent shockwaves through the U.S. beef industry nearly 12 years ago when it announced it was acquiring Swift and Company, the third-largest beef processor in the U.S. and the largest in Australia, for US$1.4 billion. Little did the industry know that Brazil’s second-largest beef company would eventually buy into the […] Read more


Packers have another record year

Prime Cuts with Steve Kay

Converting cattle into beef has never been an easy way to make money. Beef processing involves the need for large amounts of cash, the vagaries of the weather, the possibility of a product recall and the headache of running a plant with enough workers. These and other factors apply to packers both in Canada and […] Read more

African swine fever – watch and learn

Vet Advice with Dr. Ron Clarke

Many human infectious diseases travel at the speed of the fastest airplane. It’s critical for those involved in the animal protein business — be it beef, poultry or pork anywhere on the globe — to remain vigilant of what’s happening with international neighbours struggling with highly infectious diseases in animals, and learn. No one in […] Read more