GFM Network News


A flank steak. Nutrition, quality and cost are some of the factors millennials interviewed for this story cited when buying beef.

Winning over millennials

Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans

This is the final instalment in a three-part series on millennial consumers and the opportunities for Canadian beef producers to better understand this demographic. You can read Part 1 here, and Part 2 here. Junelle Dion is a fan of Canadian beef, and directly supporting a rancher makes purchasing beef even more satisfying. “I love […] Read more

As the pandemic pushed millennials to hone their culinary skills, Canada Beef provided everything from recipes to tips on cooking and storing beef.

A demographic ready for a connection

Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties

This is the second instalment in a three-part series on millennial consumers and the opportunities for the Canadian beef producers in better understanding this demographic. Look for Part Three in the March 2021 issue of Canadian Cattlemen. You can read Part One here. When it comes to purchasing and consuming Canadian beef, millennials make a […] Read more


While people may have differing ideas of what sustainability means, it’s a requirement for millennials making food purchases.

What millennials want

Looking beyond the click-bait headlines into how millennials’ perspectives can offer opportunities to the Canadian beef industry

This is the first instalment in a three-part series delving into the priorities and concerns of millennials when purchasing beef. You’ve likely seen the cringe-worthy headlines on consumer trends relating to millennials. From an alleged fixation on avocado toast to supposedly causing the decline of the engagement ring industry, articles blaming millennials for the rise […] Read more

Millennials eye the meat case

Millennials eye the meat case

Prime Cuts from the September 2015 issue of Canadian Cattlemen

Consider these numbers. The millennial generation in the U.S., those born between 1980 and 2000, are 80 million strong. By 2020, spending power of older millennial parents will hit US$1.4 trillion a year. The numbers for Canada are much smaller but equally important. This is the generation that must be the North American beef industry’s […] Read more