GFM Network News


Beyond the burger, how is the beef industry going to embrace the consumer in their community?

Casting a wider net

Straight from the hip with Brenda Schoepp

In the beef industries’ quest to align with “sustainable” I would question from a health and wellness perspective if delivering sustainable through a hamburger is considered socially responsible. Are we leading children towards obesity and a heavy reliance on carbohydrates through the promotion of fast food? Is the beef industry defying the consumers’ fear of […] Read more

The Olds Technical Access Centre aims to spark innovations that improve livestock production.

A Technical Access Centre for livestock production

Key industry issues focus on production efficiency, animal health and welfare and environmental sustainability

The Canadian government has been setting up a number of Technical Access Centre (TAC) research programs to aid several industrial sectors. The first TACs were created in 2011 as part of the College and Community Innovation Program. In September 2017, the Natural Sciences and Engineering Research Council of Canada (NSERC) announced development of a series […] Read more


Adapting grazing plans for your ranch requires consideration of climatic conditions and the yearly variances that can occur.

Good grazing means manage for what you want

Soil and grass health is vital to achieve sustainability in our cattle industry

For many, rangeland represents a tough, unresponsive “thing” that resists use and abuse with unlimited regeneration potential. Good cattlemen know that the actual restoration potential of rangeland and pasture is limited. Preservation and rejuvenation of rangeland must be carefully managed. Soil and grass health is an earmark for the cattle industry and a vital signal […] Read more

Certified Sustainable Beef

The framework that puts oomph behind the words

The Certified Sustainable Beef Frame­­work released December 7 by the Canadian Roundtable for Sustainable Beef (CRSB) is the set of documents that Canadian beef producers and primary processors will be able to follow to prove their operations are sustainable, chart improvement through the years, and help consumers sort out questions about sustainability. Backing up a […] Read more


Be TRU to yourself

Education: News Roundup from the September 2017 issue of Canadian Cattlemen

I have been quite concerned over the last few years about the direction in which the agricultural industry is headed. We have been pushed down a road of quick fixes for quite some time. What we really need are long-term solutions to the problems. Environment and health care are two of the big issues we […] Read more

What is land for?

Straight from the hip with Brenda Schoepp

It started as a potential narrative for agricultural peril with the question: “What is land for?” That got my attention and I was fostering the dismal thought of a counter defence. But the context of the question had deeper meaning. What will land be for? Throughout history land has been fought for, won and lost […] Read more



Kenyon: Why I won’t be a salesman

Management: News Roundup from the April 2017 issue of Canadian Cattlemen

For years I have been teaching at schools and presenting at conferences and seminars. I’m not sure how that ever happened but I love the educational side of my business. I teach about many different parts of my business. This includes grazing, fencing, economics, winter grazing, human resources, water systems and numerous other topics. Throughout […] Read more


Study finds organic’s sustainability ‘context-dependent’

When weighed for sustainability, the purported benefits and costs of organic agriculture can actually “vary heavily” from case to case, a new University of British Columbia study finds. The UBC study, titled “Many shades of gray: The context-dependent performance of organic agriculture,” published Friday in the U.S. journal Science Advances, sets out to “systematically review […] Read more

CRSB moving ‘verified sustainable beef’ forward

McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues

It won’t happen in a hurry, but the effort to create a Canadian ‘verified sustainable’ beef brand is moving along and will reach an important milestone by the end of the year. When McDonald’s Canada ended its groundbreaking sustainable beef pilot project last year, the torch was passed to an industry initiative called the Canadian […] Read more