GFM Network News


Cargill and TrustBIX double down on sustainable beef efforts

Sustainable beef from certified farms and ranches is raised, processed and delivered with the future in mind

TrustBIX and Cargill signed a new agreement February 26, 2020 for TrustBIX to continue to provide chain-of-custody services that enable Cargill to offer sustainable beef sourcing to its Canadian customers. Cargill has and continues to develop multiple customer solutions that adhere to the Certified Sustainable Beef Framework.  The Certified Sustainable Beef Framework is an operation-level certification program developed by […] Read more

Three generations of the Stokke family take a break from working cattle for a picture. Randy and Terry are happy to see that the land that has supported their family will continue to do so into the future.

Dealing with a protection order for species at risk

Decades of carefully managing native pastures, documentation and open communication were key to convincing government officials and conservationists that this ranch is supporting wildlife

A landscape like the Palliser Triangle holds its own challenges for raising livestock. These trials are well understood by those who make their living on the arid plains, shaping how they manage the native prairie to sustain their herds and the world around them. But when an emergency protection order (EPO) under the federal Species […] Read more


New research by the Canadian Centre for Food Integrity will examine how COVID-19 has affected public trust.

Research finds Canadians want to learn about agriculture

Public Trust: Study by the Canadian Centre for Food Integrity shows gaps in consumer understanding of modern agricultural practices

The general public’s lack of agricultural knowledge is more widespread than likely imagined, according to a 2019 study. The study by the Canadian Centre for Food Integrity (CCFI) found that 91 per cent of Canadians feel they know little, very little or nothing about modern agricultural practices. However, this research also shows that 60 per […] Read more

‘Our industry has a clear path to a bright future in the National Beef Strategy.’ – David Haywood-Farmer.

CCA Reports: A roadmap for the beef industry

From the March 2020 issue of Canadian Cattlemen

The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy with industry stakeholders, providing recommendations on future direction and reporting results against strategy […] Read more


Grains sector backed to develop export rejection insurance

Code of practice for 'sustainable' crops also in works

The organization representing Canada’s crops sector will get public funding to develop an insurance plan against the “unpredictability” of export customers. Federal Agriculture Minister Marie-Claude Bibeau, speaking Wednesday at the CropConnect conference in Winnipeg, announced over $430,000 for the Canada Grains Council to develop a pilot insurance product for grain exporters. Such an insurance plan […] Read more



Native prairie near Hanley, Sask.

Joining the conversation

While beef producers are on the front line of issues such as antibiotic use and greenhouse gases, their voices still aren’t being heard

Crystal Mackay was surprised to learn that a national event with beef on the menu didn’t have any beef producers at the table. Food Day Canada was created in 2003 to give Canadian beef a boost, and it’s now held annually on the first Saturday in August. Chefs across the country from small restaurants to […] Read more

Lindsey Verhaeghe.

Leader in agricultural education recognized by United Nations

Public Trust: News Roundup from the December 2019 issue of Canadian Cattlemen

For Lindsey Verhaeghe, educating youth about agriculture is critical as the divide between the industry and the general public grows. Her commitment to teaching young people about agriculture through interactive games was recently recognized with a prestigious award from the United Nations. Verhaeghe was one of 10 recipients of the United Nations Global Compact 2019 […] Read more


Stephen Hughes on his Longview ranch while filming a McDonald’s commercial about beef sustainability.

McDonald’s names Flagship Farmer, celebrates commitment to Canadian beef

First-ever recipient recognized for innovative ranching practices

On Dec. 10, McDonald’s Canada announced Stephen Hughes of Chinook Ranch as its first-ever Canadian representative for the company’s Flagship Farmer Program. Hughes was selected for his long-term commitment to innovative ranching practices, including year-round, rotational grazing techniques. As McDonald’s Canada’s Flagship Farmer, Hughes will inspire and inform fellow ranchers, share his experiences, showcase the […] Read more