(Photo courtesy Canada Beef Inc.)

CCA reports: Maintaining trade momentum

Beef exports showing record-level growth

Trade is a bright spot for the Canadian beef industry. We have seen incredible gains in our international trade file over the years. For our sixth straight year in a row, we’ve seen record growth in our exports. Exports have added C$1,044 per animal in value (five-year average) through selling into international markets. But this […] Read more

Safety is paramount and should never be compromised, but for the livestock industry, this important issue extends beyond motor vehicle safety.

CCA reports: Transport regulations, foot-and-mouth and youth programs

From the February 2023 issue of Canadian Cattlemen

It didn’t take long for board members and staff at the Canadian Cattle Association (CCA) to get back into the swing of things following the holiday season. The promise of a new year has brought a renewed energy to push forward on key policy files affecting cattle producers across the country, investing in our next […] Read more


Reg Schellenberg.

CCA reports: Honouring Reg Schellenberg’s legacy

From the January 2023 issue of Canadian Cattlemen: Also, Indo-Pacific Strategy good news for Canadian beef sector

Last year ended on a very difficult note. The Canadian cattle community lost a tremendous leader, mentor and friend, with the sudden passing of Reg Schellenberg, president of the Canadian Cattle Association (CCA). Reg’s leadership and passion for our industry will be missed around the board table and at industry meetings and events. He cared […] Read more

Reg Schellenberg passed away suddenly on Dec. 2, 2022.

CCA reports: Year in review

From the December 2022 issue of Canadian Cattlemen

Editor’s Note: On. Dec. 2, 2022, Reg Schellenberg passed away suddenly. This column was written and sent to the printer prior to his passing. It reflects many of his priorities and concerns as Canadian Cattle Association president and highlights the issues he and his colleagues at the association dealt with in recent months — and […] Read more


As primary producers, we are entrusted to care for the land and our animals.

CCA reports: Joining the global conversation on climate change

From the November 2022 issue of Canadian Cattlemen

Conversations about the effects of climate change and the environment are happening all around us, in Canada and in every region of the world. We know that weather patterns have become more unpredictable — we live it every day. Canadian cattle ranchers and farmers must be part of these conversations to share our perspectives, experiences […] Read more

A snapshot of the priorities the CCA will discuss with parliamentarians and government officials during the fall session.

CCA reports: CCA heads to the Hill as Parliament resumes

From the October 2022 issue of Canadian Cattlemen

Fall’s arrival brings many things including the return of our elected officials to Ottawa and the much anticipated Canadian Cattle Association’s (CCA) annual BBQ on the Hill to help kick off the fall session of Parliament. Our team in Ottawa worked hard to make this year’s event a resounding success. Hosting a BBQ-style reception on […] Read more


Along with creating a culture of safety, the beef industry aims to cut serious, fatal and fatigue-related incidents by 1.5 per cent per year by 2030 and support education, awareness and improvements in farm and ranch safety.

CCA reports: A snapshot of the Sustainable Canadian Agricultural Partnership

From the September 27, 2022 issue of Canadian Cattlemen

Advocacy is a big part of what we do and how we communicate recommendations to policy-makers matters. The Canadian Cattle Association (CCA) takes a team approach, and we strive to share how current and emerging issues can affect the various sectors within our industry. Our goal is to always bring workable solutions to government for […] Read more

Doug and Erika Fossen and family of Rock Creek, B.C.

CCA reports: Fossen family crowned national TESA winners

From the September 2022 issue of Canadian Cattlemen

Raising cattle in Canada is a part of the climate solution — and as cattle farmers and ranchers, we have known this for a long time. Being innovative and incorporating sustainable practices are at the forefront of what we do. The viability of our operations depends on it. We take tremendous pride in caring for […] Read more


(GFM Staff photo)

CCA reports: A new brand and some good news

From the August 2022 issue of Canadian Cattlemen

It’s been an eventful couple of months, to say the least. There is a great deal of positive news to share with you. On the heels of a very successful public and government affairs campaign to secure an exemption from front-of-package labelling on ground beef, we launched a new brand and name in early July. […] Read more

Significant and persistent market access barriers continue to negatively affect the Canadian beef industry and the broader agricultural sector.

CCA reports: CCA pushing forward on global trade

From the June 2022 issue of Canadian Cattlemen

A six-year streak of hitting record export values for Canadian beef is an impressive feat with total beef exports reaching $4.5 billion in 2021! We are proud to be a world leader in producing high-quality, sustainable beef, with over 50 per cent of our production being exported to over 58 countries. Trade adds significant value […] Read more