Farm and construction equipment maker CNH Industrial on Thursday slashed its annual profit forecast, hurt by subdued demand for its machines amid economic uncertainty triggered by U.S. President Donald Trump’s sweeping tariffs.
Tractors
CNH Industrial lowers annual profit forecast on softening equipment demand
CNH Industrial names James Nickolas as CFO
Tractor maker CNH Industrial on Thursday named James Nickolas as its new chief financial officer, succeeding company veteran Oddone Incisa.
Tractor, combine sales face downward trend
Sales of farm tractors and combines have declined over the last year in North America
Sales of combines are a handy gauge for farmer optimism. This winter, farmers weren’t feeling it.
Anti-tariff lobbyists struggle in Washington
A prominent lobbyist in Washington, D.C., who represents manufacturers of machinery and farm equipment in America is having little success with U.S. president Donald Trump's administration on tariffs.
John Deere offers upgrades for planters, New Holland rolls out latest PowerStar tractor at National Farm Machinery Show
For day two at the National Farm Machinery Show, we paid a visit to the John Deere booth who announced planter upgrades at the Louisville, Kentucky show. Rather than having to put money down on a new planter, if your platform still has plenty of acres left in it, Deere is now offering upgrades with […] Read more
Deere misses revenue estimates on subdued farm equipment demand
Outlook did not account for any impact from potential import tariffs, retaliatory tariffs company says
Deere's quarterly revenue slumped 35 per cent and missed analysts' expectations as more farmers switched to renting equipment due to weak incomes and high borrowing costs, sending its shares down nearly 4.5 per cent in morning trading on Thursday. The company said its outlook did not account for any impact from potential import tariffs by the U.S. and any retaliatory actions taken by other countries.
New Massey Ferguson baler, Farmall tractor unveiled at 2025 National Farm Machinery Show
Day one of the 59th National Farm Machinery Show kicked off today in Louisville, Kentucky, and farm equipment manufacturers had a number of new items to capture the attention of visitors. Hesston by Massey Ferguson launched its new double small square baler on the show floor at a media event immediately after the show doors […] Read more
SDF to build low-horsepower tractors under Massey brand
Agco and SDF partner to expand MF tractor offerings up to 85 horsepower
Agco announced Wednesday that it and Italy-based SDF (Same-Deutz-Fahr) have signed a supply agreement. SDF will build a low-horsepower range of utility tractors for Agco’s Massey Ferguson brand.
CNH Industrial forecasts lower FY profits on declining agriculture, construction equipment sales
Reuters – CNH Industrial CNH.N on Tuesday forecast 2025 profit below Wall Street’s estimates, as it expects sales to be lower year-over-year in both its agriculture and construction equipment markets in 2025, sending its shares down 3.7 per cent before the bell. The Basildon, UK-based company expects 2025 adjusted earnings to be in the range […] Read more
Tariffs add to ‘perfect storm’ for ag equipment dealers
Commodity prices, high inventories and interest rates already pressuring sales as U.S. now threatens more disruption
The uncertainty surrounding the threat of substantial tariffs on key U.S. trading partners has North American businesses on edge. That is especially true for agricultural equipment manufacturers and the dealers that retail their products.
