Health battles heating up

Health battles heating up

In 2014, I was fortunate to speak to Canadian cattle people at the International Livestock Congress in Calgary. I held up a new book, and suggested reading and digesting it, as it held the keys to rescuing our industry from the clutches of 50 years of erroneous dietary-health theory. The book, The Big Fat Surprise: […] Read more



Marketing misperceptions on food safety

“We’re totally willing to throw up a little,” one couple said, explaining to the Washington Post how they would never give up their every-week Chipotle habit. There was no chance Chipotle was going to get me. They got on my “Do Not Patronize” list when I realized years ago that they were leaders of the […] Read more