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Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more



(Silo.ca)

Xplornet buys Ontario’s Silo Wireless

Deal includes rural wireless, fibre services

Canada’s biggest rural broadband company has expanded its space in the southwestern Ontario market by buying internet and fibre-to-home provider Silo Wireless. New Brunswick-based Xplornet Communications, whose client list already includes over a million rural customers in all provinces, announced it has closed its deal to buy Silo for an undisclosed sum. The deal gives […] Read more

File photo of a storm cloud from the southwestern end of Lake Winnipeg at Matlock, Man. (IanChrisGraham/iStock/Getty Images Plus)

Average Prairie heat, more rain in summer forecast

MarketsFarm — Canada’s Prairies should see higher-than-normal precipitation and generally average temperatures during the 2020 growing season, according to a forecast from Scott Kehler of Weatherlogics. Speaking Thursday at CropConnect in Winnipeg, Kehler said “there’s not really a strong pattern one way or the other” when it comes to the temperature outlook. The Weatherlogics forecast […] Read more


(CdnAgDay.ca)

Ottawa’s Agriculture Day gathering a sector-wide affair

Agriculture Day celebrations across Canada on Tuesday included a conference in Ottawa with roughly 500 attendees from across the ag sector. Hosted by Agriculture More than Ever, the event aimed to bring together people involved in agriculture, food and agribusiness. “We’re having a gathering to celebrate Canadian agriculture and food and the contributions that we […] Read more

(4-H Canada video screengrab via YouTube)

University students backed by 4-H for leadership

Four students honoured Feb. 10 at Ottawa event

Four Canadian university students inspired in their career paths by their 4-H experiences are getting an extra boost from the organization. The annual Leadership Excellence Awards of Distinction (LEAD), presented Monday during the 4-H Leadership Awards event in Ottawa, aim to recognize 4-H participants who, according to the organization, “demonstrate 4-H values in the way […] Read more


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CFIA rethinking limits on travellers’ personal food imports

Consultation running until March

The federal government is considering changes to the amounts of food travellers can bring into Canada with them from other countries for their personal use. The Canadian Food Inspection Agency on Thursday announced public online consultations on the proposed new limits, which CFIA said would “better reflect the volume of foods typically moved by travellers […] Read more

A 2018 Ford Super Duty F-250 Lariat. (Ford.com)

Ford says emissions certification process under federal probe

Washington | Reuters — Ford Motor Co. said Wednesday Canadian officials have opened a preliminary investigation into the automaker’s emissions certification process. Ford said in its annual report Environment and Climate Change Canada has opened a probe into the matter after the automaker disclosed early last year that the U.S. Justice Department had opened a […] Read more


File photo of a pumpjack in an Alberta field. (ImagineGolf/E+/Getty Images)

Alberta farmers warned against oil well tampering

Advocate warns off 'reckless advice'

Alberta’s Farmers’ Advocate Office (FAO) is warning any farmers and ranchers in dispute with resource companies over compensation for well sites not to go in and tamper with the taps. The FAO last week issued a statement reminding the public that “interfering with any oil and gas infrastructure or that of an electrical distribution utility […] Read more

(Dave Bedard photo)

B.C. to punch up AgriStability

Reference margin limit eliminated for 2019, 2020

British Columbia plans to make another $9 million available to farmers through “enhancements” to AgriStability for the 2019 and 2020 program years. The province on Thursday announced it will increase the compensation rate available through the federal/provincial income stabilization program from 70 per cent to 80 per cent when margins fall below the 30 per […] Read more