Canadian Western Agribition 2023 boosts economy by $116.5 million

Purely Purebred, news from the November 2024 issue of Canadian Cattlemen

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Published: November 21, 2024

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Cattle rest while tied to their stalls at Agribition in 2019.

Canadian Western Agribition increased the Saskatchewan economy by $116.5 million in 2023, according to a recent economic impact study conducted by Praxis Consulting Inc. This record impact amount is a 20.7 per cent increase from 2022. 

“We are incredibly proud of the growth we have witnessed as we transitioned out of the pandemic,” said Shaun Kindopp, Agribition CEO. “The event industry was extremely disrupted, and we couldn’t be prouder of the bounce back that Agribition has had. We couldn’t do this without the support of the industry, community, volunteers and our staff.” 

Agribition saw a significant 19 per cent increase in attendance, totalling 142,800, during the six-day show from November 20-25. This record attendance increased tourist spending to $83.2 million. 

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“Agribition is a major event for our city and brings visitors from all over the world,” said Jennifer Johnson, deputy city manager of communications, Service Regina and Tourism. “But it’s not just about the economic impact. Tourism brings more vibrancy to a community with events like Agribition, and improves the local quality of life for residents. Tourism Regina is thrilled to partner with and promote Agribition because this event generates wealth and well-being for visitors and residents alike.” 

With Agribition having less than 15 year-round staff, 116 part-time and contract staff are added for an average of two to four months per year. Roughly one in every 650 jobs in the Regina area depends directly or indirectly on the event. 

Statistic summary:

  • $116.5 million in provincial economic activity
  • $69.6 million to provincial GDP
  • 1,081 jobs in the province, 212 jobs locally
  • $19.6 million in government revenues
  • $10 million federal, $9.3 million provincial, and $0.36 million municipal
  • $998,300 trade show booth sales
  • $1.9 million trade show vendor sales
  • $2.2 million livestock sales 

About the author

Mike Millar

Mike Millar

National account manager

As National account manager for Canadian Cattlemen, I work with all major accounts including equipment manufacturers, ad agency's and national breed associations. When I'm not busy working and promoting Canadian Cattlemen magazine, my family and I are running a purebred herd of Simmental cattle at Grandora, Sask.

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