Social media influencers are a bridge between the general public and producers, says Beavers. In the lead up to the release of its documentary, Reduce, Reuse, Ruminate, the CCA invited influencers to tour cattle operations.
Public Engagement
Influencing the influencers
Content creators head to fields and feedlots ahead of CCA documentary release
Recent survey reveals uncertainty in public attitudes toward beef
The Canadian Cattle Association says a lack of public knowledge about farming underscores the need for farmers and ranchers to speak up
Social media, news articles and conversations around the dinner table don’t always have a positive story to tell about Canadian beef, but that may be rooted in uncertainty more than negativity. While people from every generation are questioning beef’s roles in diets, markets and the environment, recent public perception research done by the Canadian Cattle […] Read more
Canadian Cattlemen Presents: Depth of Field
