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Along with creating a culture of safety, the beef industry aims to cut serious, fatal and fatigue-related incidents by 1.5 per cent per year by 2030 and support education, awareness and improvements in farm and ranch safety.
CCA reports, News

CCA reports: A snapshot of the Sustainable Canadian Agricultural Partnership

From the September 27, 2022 issue of Canadian Cattlemen

By
Advocacy is a big part of what we do and how we communicate recommendations to policy-makers matters. The Canadian Cattle Association (CCA) takes a team approach, and we strive to share how current and emerging issues can affect the various sectors within our industry. Our goal is to always bring workable solutions to government for […] Read more
Doug and Erika Fossen and family of Rock Creek, B.C.
CCA reports, News

CCA reports: Fossen family crowned national TESA winners

From the September 2022 issue of Canadian Cattlemen

By
Raising cattle in Canada is a part of the climate solution — and as cattle farmers and ranchers, we have known this for a long time. Being innovative and incorporating sustainable practices are at the forefront of what we do. The viability of our operations depends on it. We take tremendous pride in caring for […] Read more
(GFM Staff photo)
CCA reports, News

CCA reports: A new brand and some good news

From the August 2022 issue of Canadian Cattlemen

By
It’s been an eventful couple of months, to say the least. There is a great deal of positive news to share with you. On the heels of a very successful public and government affairs campaign to secure an exemption from front-of-package labelling on ground beef, we launched a new brand and name in early July. […] Read more
Significant and persistent market access barriers continue to negatively affect the Canadian beef industry and the broader agricultural sector.
CCA reports, News

CCA reports: CCA pushing forward on global trade

From the June 2022 issue of Canadian Cattlemen

By
A six-year streak of hitting record export values for Canadian beef is an impressive feat with total beef exports reaching $4.5 billion in 2021! We are proud to be a world leader in producing high-quality, sustainable beef, with over 50 per cent of our production being exported to over 58 countries. Trade adds significant value […] Read more
Reg Schellenberg.
CCA reports, News

CCA reports: New president outlines priorities

From the May 2022 issue of Canadian Cattlemen

By
Being elected president of the Canadian Cattlemen’s Association (CCA) at our annual general meeting on March 25 is an honour. It’s a role that I do not take lightly and since joining CCA’s board in 2010, I have seen first-hand the commitment and hard work put in by past CCA presidents. I am proud of […] Read more
In his final column column as CCA president, Bob Lowe reflects on his time as head of the Canadian Cattlemen’s Association.
CCA reports, News

CCA reports: Silver linings in two years of stormy weather

From the April 2022 issue of Canadian Cattlemen

By
Time doesn’t stand still. It’s hard to believe that my term as president of the Canadian Cattlemen’s Association (CCA) is already coming to an end — although some days felt a lot longer than others. A lot has happened in 24 short months. Our industry weathered its fair share of storms, but our resiliency shone […] Read more
The SSGA is calling for an investigation into meat and cattle pricing.
CCA reports, News

CCA reports: Expanding market access for beef pays dividends

From the March 2022 issue of Canadian Cattlemen

By
Focusing on the negative can come easy, especially after almost two years of challenges. But I’m an optimist at heart and try to focus on the bright side of things — the opportunities that will set up our industry for future success. There’s no doubt that trade is one of our biggest successes. The past […] Read more
Carley Henniger and Bob Lowe at the parliamentary breakfast, hosted by the Canadian Cattlemen’s Association, in Ottawa in December 2021.
CCA reports, News

CCA reports: Investing in the next generation

From the February 2022 issue of Canadian Cattlemen

By
One thing is for certain: We can’t predict the future. Our industry has weathered many unexpected challenges over the past two years. While we may not be able to foresee what lies ahead, we can prepare for it. One solid investment we can make is in the next generation — whether it’s young producers hoping […] Read more
CCA reports: Taking stock of 2021
CCA reports, News

CCA reports: Taking stock of 2021

From the December 2021 issue of Canadian Cattlemen

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With the promise of a new year around the corner, it’s important to take stock of the past year. Our sector demonstrated its unwavering perseverance as we worked to overcome more adversity with the devastating droughts and wildfires, as well as managing the uncertainty created by the pandemic. However, there were also pivotal moments of […] Read more

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