(Outback Guidance video screengrab via YouTube)

CNH to buy Outback Guidance’s parent firm

Case IH, New Holland maker to pay US$175 million for Hemisphere

CNH Industrial, parent of the Case IH. New Holland, Steyr and Flexi-Coil farm equipment brands, has signed a cash deal to buy satellite positioning tech firm Hemisphere GNSS, parent of the Outback Guidance aftermarket GPS, precision ag and autosteer business. CNH announced Thursday it will pay $175 million for Hemisphere, which has been owned since […] Read more

Screengrab from a CNH promotional video of its Magnum tractor assembly plant at Racine, Wisconsin. (CNH video)

CNH sees headwinds easing in 2023 after strong fourth-quarter results

Long-running strikes end at two CNH plants in U.S.

Reuters — CNH Industrial said on Thursday its 2023 net sales of industrial activities would grow by between six and 10 per cent, after the group posted stronger-than-expected results in the last quarter of 2022. The industry faced several headwinds in 2022, including a choppy supply chain and inflation, but late in the year these […] Read more


Local UAW union members arrive at Starbuck Middle School at Racine, Wis. to vote on CNH Industrial’s latest contract offer on Jan. 7, 2023. (Photo: Reuters/Bianca Flowers)

CNH workers at two U.S. plants reject proposed contract

Plants' workers on strike since May

Racine | Reuters — Members of two local unions that have been on strike since May at CNH Industrial factories in Wisconsin and Iowa on Saturday voted down a tentative labour contract, the United Auto Workers union said. The union did not disclose how many workers at the two plants rejected the four-year deal, which […] Read more

Screengrab from a CNH promotional video of its Magnum tractor assembly plant at Racine, Wisconsin. (CNH video)

Workers on strike at two U.S. CNH plants

Production of Magnum tractors, combine headers affected

Workers at two CNH Industrial manufacturing plants in the U.S. Midwest have hit the picket line after their previous contract expired without an agreed-upon replacement. United Auto Workers, whose locals 180 and 807 represent over 1,000 employees at CNH’s plants at Racine, Wisconsin and Burlington, Iowa respectively, said Monday the workers went on strike that […] Read more


A CNH manufacturing plant at Sorocaba, west of Sao Paulo in southeastern Brazil. (Photo courtesy CNH Industrial)

CNH confident on navigating supply issues beyond first quarter

Market environment remains 'a battle'

Milan | Reuters — CNH Industrial beat first-quarter earnings expectations on Tuesday and the agricultural and construction machine maker’s CEO said he was confident the company could successfully navigate ongoing global supply chain issues. “Don’t underestimate how difficult the environment is, it’s a battle,” CEO Scott Wine told analysts after the company posted a 9.2 […] Read more

A CNH manufacturing plant at Sorocaba, west of Sao Paulo in southeastern Brazil. (Photo courtesy CNH Industrial)

CNH sees revenues rising to 2024 on precision agriculture plans

Margin at agricultural unit seen at 14.5 to 15.5 per cent

Milan | Reuters — Italian-American vehicle maker CNH Industrial on Tuesday gave guidance for a total revenue growth of up to 24 per cent through 2024 as it presented a new business plan after spinning off its truck, bus and engine units. In a bid to focus on its higher-margin agriculture and construction machine businesses, […] Read more



A promotional photo of a MacDon FD2 FlexDraper header in a soybean field in Montana. (FD2.Macdon.com)

MacDon to make draper headers for Case IH, New Holland

Co-branded combine headers up for order next year

Canadian harvest equipment maker MacDon Industries will make draper headers for Case IH Axial-Flow and New Holland combines for the major manufacturers to sell through their own dealer networks in the new year. Case IH and New Holland, both owned by CNH, said separately Thursday they have partnership agreements in place with Winnipeg-based MacDon to […] Read more


Two Raven OMNiPower (formerly DOT) machines at work in the field. (RavenPrecision.com)

CNH to buy Raven Industries

Heavy equipment maker to pay US$2.1 billion for precision ag firm

The parent company behind Case IH, New Holland, Flexi-Coil and Steyr farm equipment is set to absorb a significant U.S. supplier of precision ag tech to its product lines and others. CNH Industrial on Monday announced a friendly all-cash agreement to buy up all shares in Sioux Falls, South Dakota-based Raven Industries for about US$2.1 […] Read more

A CNH manufacturing plant at Sorocaba, west of Sao Paulo in southeastern Brazil. (Photo courtesy CNH Industrial)

CNH to work with Microsoft, Accenture on ‘smart’ vehicles

Milan | Reuters — CNH Industrial has set up a five-year collaboration with Microsoft and Accenture to help it to develop “smart” and connected industrial vehicles, the Italian-American vehicle and equipment maker said on Monday. The programme, part of CNH Industrial’s digital transformation plans, is expected to help the group “achieve significant revenue growth,” the […] Read more