VIDEO: Depth of Field Extras

VIDEO: Depth of Field Extras

Aug. to Dec. 2024 | Jan. to June 2024 | Aug. to Dec. 2023 | Jan. to June 2023 | Aug. to Dec. 2022 Listen to the Depth of Field podcast on YouTube or Apple. February 2025: ‘Natural laws’ of mindset and decision-making (read column) January 2025: Strategic planning in the new year (read column) […] Read more

Canada Beef's Eric Bienvenue and Deana Kao joined the Canadian Cattle Association’s Nathan Phinney and Jennifer Babcock on the Team Canada trade mission to Indonesia and the Philippines, led by Minister of Export Promotion, International Trade and Economic Development Mary Ng.

Trade missions, ‘Burger it Forward’ and more

Keeping Up With Canada Beef

February is always an interesting time for Canada Beef. From a business planning perspective, it signals the final approach to the March 31 finish line for the current fiscal year. Canada Beef’s focus on keeping beef on people’s dinner plates at home and abroad remains keen as the fiscal year winds down and we go […] Read more


kelly sidoryk and lisa guenther

VIDEO: Strategic planning in the new year

Depth of Field with Kelly Sidoryk

We don’t plan to fail; we fail to plan. Allan Savory said this many times in my holistic management training and I think it bears repeating, particularly at this time of year. One strategic planning recommendation is to create an external, state-of-the-industry report, as well as an internal business update. To plan for the future, […] Read more



a steak and salad on a white dinner plate

Showcasing Canadian beef at SIAL Paris

Keeping Up With Canada Beef

The Canadian Centre for Food Integrity’s Public Trust Research Report 2024 contains several key takeaways for Canada’s agrifood sector. The annual survey measures public trust in the nation’s agrifood systems and public perceptions of food system issues. The recently released report shows four of the top five life issues relate to the themes of food […] Read more

VIDEO: Looking at change and authenticity on the ranch

VIDEO: Looking at change and authenticity on the ranch

Depth of Field with Kelly Sidoryk

David Irvine has long been a mentor of mine and a leader in the field of organizational development. He began his career in family systems therapy and expanded from there. He now describes himself as the leadership navigator. Irvine hosts a monthly webinar to support people’s growth. One of the recent ones was titled “Embracing […] Read more


L-R: Eric Bienvenue, Cargill manager Lui Paolini and Canada Beef executive vice-president Mark Klassen at Cargill facilities in Guelph, Ont.

Promoting the Canadian beef advantage

Keeping Up With Canada Beef

Fall is one of the busiest periods in the Canadian beef industry, and I’ve been fortunate to be able to experience this part of the cattle cycle first-hand. At the end of September, I toured Lethbridge County, home to some of Canada’s largest feedlots and situated near some of the country’s largest meat packers and processors, […] Read more

VIDEO: Nothing new here with transition planning, or is there?

VIDEO: Nothing new here with transition planning, or is there?

Depth of Field with Kelly Sidoryk

When visiting with a fellow producer at a recent industry conference, he said, “Succession, succession, succession. Every time I open a magazine or article, that is what it is all about.” So why are we continuing to talk (or write) about it? Because many of us are facing it, and struggling. It is hard. The […] Read more


Promotional image for Canada Beef's "Pick the beef with the leaf' campaign.

Canada Beef plans for future after busy first year

Keeping Up With Canada Beef

October marks the first anniversary of my joining the Canada Beef team, initially as incoming president under the tutelage of president Michael Young and later, upon his planned retirement, as president. I’ve learned a lot about the beef industry in this first year, starting with an introduction to the industry from the team and followed […] Read more