GrainViz engineer Braden Pierce explains the system to farmers at Ag Days at Brandon, Man. in 2018. (Screengrab from GFM/Greg Berg video)

Agco to buy GrainViz system’s Winnipeg developer

System due out in limited release this fall

U.S. farm machinery firm Agco has set up a deal to buy its Winnipeg partner in the development of the GSI GrainViz grain monitoring system. Georgia-based Agco announced Friday it now has an agreement to acquire 151 Research, with which it had signed an “exclusive technology partnership” back in December 2018 to develop the GrainViz […] Read more

(Mazergroup video screengrab via YouTube)

New Holland ultra-dealer expands Saskatchewan reach

Mazergroup takes up Dave Marshall's three operations

Manitoba New Holland ultra-dealership Mazergroup is expanding its reach further into eastern Saskatchewan with a deal to buy three dealerships there. Brandon-based Mazergroup announced Tuesday it has assumed ownership of Yorkton New Holland, Raymore New Holland and Watrous New Holland, effective Sept. 1. The three operations’ dealer principal, David Marshall, had bought the former Bolt […] Read more


Suzanne Heywood. (CNHIndustrial.com)

CNH Industrial replaces CEO, sticks with spinoff plan

Chairman Suzanne Heywood becomes interim CEO; CFO also leaving

Updated, March 24 — Milan | Reuters — The chief executive of CNH Industrial is leaving with immediate effect, the industrial vehicle maker said on Monday, less than two months after a profit warning. CNH said board chair Suzanne Heywood would replace Hubertus Muhlhauser as CEO until a permanent replacement was found. A source close […] Read more

(CervusEquipment.com)

Cervus to expand Saskatchewan reach

Deere chain announces Nipawin shop, Farm At Hand tie-in

Deere farm equipment dealer chain Cervus Equipment is set to expand its reach in northeastern Saskatchewan next month. Calgary-based Cervus — which operates 21 Deere dealerships in Alberta, Saskatchewan and British Columbia along with 42 other machinery dealerships in Canada, Australia and New Zealand — announced Thursday it plans to have a new dealership open […] Read more


David Kayi, a Hello Tractor engineer, installs an application on a John Deere 5503 tractor, using the Hello Tractor technology that connects farmers with vehicles’ owners, at a hay farm at Umande village in Nanyuki, Kenya on Feb. 4, 2020. (Photo: Reuters/Njeri Mwangi)

Deere taps tractor-hailing tech in bid to break ground in Africa

Low incomes, lack of credit hobble African mechanization

Nanyuki, Kenya/Johannesburg | Reuters — It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers […] Read more



(GFM photo)

AgDealer offers online equipment financing, shipping tools

Canada’s biggest used farm equipment shopper publication has added tools to link prospective buyers to options for payment plans and shipping. AgDealer on Monday announced “major enhancement(s)” at its AgDealer.com site, where each equipment listing will include buttons linking to tools from CWB National Leasing and Trusted Dispatch. The online tools allow AgDealer.com users to […] Read more



A uMetos soil moisture monitor at work. (Metos.at)

Field monitoring systems to cast wider Canadian net

Farmers will soon get a new entry point in the Internet of Things (IoT) as a new company brings field monitoring tools and services to the Canadian market. Austrian tech firm Pessl Instruments and Winnipeg-based Glacier FarmMedia, the owner of this website, on Wednesday announced a new joint venture, Metos Canada, to market and support […] Read more

(JimPattison.com)

Pattison to shut one Saskatchewan Deere dealership

Pattison Agriculture’s chain of Deere ag equipment dealerships in Saskatchewan and Manitoba is preparing to cut one link. The Prairie farm equipment sales and service arm of B.C.’s Jim Pattison Group announced Tuesday on its website and social media it will permanently close its dealership at Foam Lake, Sask. effective Dec. 31. The Pattison store […] Read more