Representatives from Canada Beef in Japan alongside Alberta Premier Danielle Smith (centre).

Canada Beef keeps its foot on the gas with market development

Keeping up with Canada Beef: From the June 2025 issue of Canadian Cattlemen

With the recent Canadian election now behind us and trade discussions set to resume between Canada and the U.S., Canada Beef remains focused on its mandate: to continually respond to the needs of our stakeholders by promoting Canadian beef, enhancing consumer awareness, driving consumption and identifying new market opportunities worldwide. More than ever, generic marketing […] Read more





cattle in a feedlot

Growing Canada’s beef herd: CCA’s priorities working with new federal government

CCA Reports, from the June 2025 issue of Canadian Cattlemen

This is my first column since the federal election. The Canadian Cattle Association works with all elected officials and parliamentarians, regardless of the political party that they represent, to address issues that concern Canada’s beef producers. During the election period, we developed recommendations so that we can reduce the barriers facing our farmers and ranchers that come […] Read more