farm family with a man, woman and two young children

‘NextGen’ Hereford breeder marries genetics and management

Kurtis Reid is excited about technological advancements in the industry, but acknowledges the data collection gap between purebred and commercial producers

Kurtis Reid of the Cliffs Farm understands the value of consistency within a herd and how he can make progress with genomics, expected progeny differences (EPDs) and proper production management. The Cliffs Farm is run by Kurtis and his father, David Reid, carrying on their family history of raising Hereford cattle. The family registered their […] Read more