Farmers may soon begin seeing new names appearing on the sides of implements made by Rite Way Manufacturing and Morris Equipment as the two brands begin operating under parent company Superior Farms Equipment Ltd.

Rite Way and Morris to operate under new parent company
Nominations open for international Women in Ag Award
Do you know a woman working in agriculture that has made an outstanding contribution to the industry? If so, a nomination to receive an international “Women in Ag Award” may be in order.
‘Mobile skills lab’ to promote careers in ag
Saskatchewan equipment manufacturers receive government funding aimed at finding more workers
A new high-tech “Careers in Ag Mobile Skills Lab” will begin a summer tour of Saskatchewan at Ag in Motion July 16 to 18 to help develop a “talent pipeline” for ag and ag equipment manufacturing.

Başak Traktör of Turkey looks to move Versatile brand forward
Buhler Industries announced the Turkish firm had bought its majority stake
“One of the keys for us was making sure we found a partner that was committed to preserving the Versatile and Farm King brands,” said Adam Reid, VP of sales and marketing at Versatile. “We wanted to make sure the viability of the plant here in Winnipeg and our staff was secure. And taking care of all of our stakeholders, the suppliers, shareholders.”

Bourgault becomes third shortliner acquired by Linamar since 2017
Leadership say they want to double the business of the maker of Highline equipment and Freeform Plastics
In 2017 Linamar, a company best known as an auto parts manufacturer, purchased Winnipeg-based header and swather manufacturer MacDon. It followed that up by bringing implement brand Salford into its fold in 2022. In late December the company announced it is now adding Saskatchewan-based air drill manufacturer Bourgault into its family of shortline ag equipment brands.

At Ag in Motion: Seeding equipment gets its closeup
Multiple manufacturers seize opportunity to compare offerings
Ag in Motion’s 2023 edition continued to make equipment demonstrations a central part of its presentation to farmers. Not only can farmers kick the tires on a machine of interest — they can actually see how it performs compared to competitors. That definitely helps inspire confidence when making a buying decision. This year the show […] Read more

VIDEO: eQuipTV: “Big Roy” 3: A tractor ahead of its time
Scott Garvey pays another visit to the Versatile plant in Winnipeg to get an update on Big Roy’s restoration and gets some history on the big eight-wheel-drive tractor from Grant Adolph, Versatile’s COO. Video editing by Greg Berg.

VIDEO: e-QuipTV: “Big Roy” 2, the restoration continues
Soon-to-be-completed restoration will see the big Versatile returned to the Manitoba Agricultural Museum in Austin
Grainews returns to Versatile’s R&D shop in Winnipeg to check in on Big Roy’s progress, and we talk to Adam Reid, Versatile’s marketing manager, about what else the company has in store for its 50th anniversary celebrations. Video editing by Greg Berg.

VIDEO: Eight-wheel drive tractor “Big Roy” begins restoration at Versatile
As part of its 50th anniversary celebrations, Winnipeg-based Versatile brought its model 1080 prototype eight-wheel drive tractor, dubbed Big Roy, home for a makeover. Although it’s now officially owned by an agricultural museum, the tractor will play an as-yet unspecified role in Versatile’s celebrations through public appearances arranged by the brand this coming season. Age […] Read more
E-Quip Blog: Agco to introduce smaller RoGator
Last year Agco announced it was “retiring” its SpraCoupe brand of sprayers, which catered to farmers who want smaller-sized application equipment. That left Agco with just its RoGator and TerraGator lines of higher-capacity machines. But with the recent announcement of the pending introduction of the RG700 RoGator, it’s clear the company still sees a market […] Read more