(Versatile-ag.com)

Başak Traktör of Turkey looks to move Versatile brand forward

Buhler Industries announced the Turkish firm had bought its majority stake

“One of the keys for us was making sure we found a partner that was committed to preserving the Versatile and Farm King brands,” said Adam Reid, VP of sales and marketing at Versatile. “We wanted to make sure the viability of the plant here in Winnipeg and our staff was secure. And taking care of all of our stakeholders, the suppliers, shareholders.”


(Video screengrab from Macdon.com)

Bourgault becomes third shortliner acquired by Linamar since 2017

Leadership say they want to double the business of the maker of Highline equipment and Freeform Plastics

In 2017 Linamar, a company best known as an auto parts manufacturer, purchased Winnipeg-based header and swather manufacturer MacDon. It followed that up by bringing implement brand Salford into its fold in 2022. In late December the company announced it is now adding Saskatchewan-based air drill manufacturer Bourgault into its family of shortline ag equipment brands.

(AgDealerTV video screengrab)

At Ag in Motion: Seeding equipment gets its closeup

Multiple manufacturers seize opportunity to compare offerings

Ag in Motion’s 2023 edition continued to make equipment demonstrations a central part of its presentation to farmers. Not only can farmers kick the tires on a machine of interest — they can actually see how it performs compared to competitors. That definitely helps inspire confidence when making a buying decision. This year the show […] Read more



VIDEO: e-QuipTV: “Big Roy” 2, the restoration continues

VIDEO: e-QuipTV: “Big Roy” 2, the restoration continues

Soon-to-be-completed restoration will see the big Versatile returned to the Manitoba Agricultural Museum in Austin

Grainews returns to Versatile’s R&D shop in Winnipeg to check in on Big Roy’s progress, and we talk to Adam Reid, Versatile’s marketing manager, about what else the company has in store for its 50th anniversary celebrations. Video editing by Greg Berg.


VIDEO: Eight-wheel drive tractor “Big Roy” begins restoration at Versatile

VIDEO: Eight-wheel drive tractor “Big Roy” begins restoration at Versatile

As part of its 50th anniversary celebrations, Winnipeg-based Versatile brought its model 1080 prototype eight-wheel drive tractor, dubbed Big Roy, home for a makeover. Although it’s now officially owned by an agricultural museum, the tractor will play an as-yet unspecified role in Versatile’s celebrations through public appearances arranged by the brand this coming season. Age […] Read more

E-Quip Blog: Agco to introduce smaller RoGator

Last year Agco announced it was “retiring” its SpraCoupe brand of sprayers, which catered to farmers who want smaller-sized application equipment. That left Agco with just its RoGator and TerraGator lines of higher-capacity machines. But with the recent announcement of the pending introduction of the RG700 RoGator, it’s clear the company still sees a market […] Read more