An awareness campaign to highlight “positive contributions” by Ontario’s farmers and farm families will run for the next 18 months with $1.3 million in federal government funding.
The Presidents’ Council, an umbrella group of 27 farm and commodity groups in the province, will put the money toward a campaign of TV ads as well as a web site
The council, which formed in 2004 as a venue for leaders of member organizations to discuss industry issues and challenges, also got $500,000 from the province in June toward its campaign to promote Ontario farming and food products to consumers..
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The federal money, announced Monday in Toronto by southern Ontario MP Bev Shipley, will come to the Presidents’ Council through the Agricultural Adaptation Council’s CanAdvance program.
“The board of directors recognizes that it’s not enough for Ontario farmers to produce quality food: we also need to be effective when it comes to talking with consumers,” said AAC chair Bette Jean Crews of the Ontario Federation of Agriculture.
The project, she said, “will raise awareness of the calibre and importance of the industry and “hopefully it will increase interest in everything farmers do and produce,” Crews said in a federal government release.
