Canada’s largest grain company plans to expand its grain marketing and sourcing capabilities in Europe’s major grain-exporting countries through a new office in Geneva, Switzerland.
Heading up the Geneva office for Viterra will be Christian Joerg, who effective immediately is the company’s vice-president and managing director for Europe, reporting to senior vice-president Don Chapman.
Joerg, the company said, “will develop and implement the company’s growth platform and global arbitrage logistics in the region.”
That includes “expansion of Viterra’s grain marketing and origination capabilities in major grain-exporting countries in Europe and the pursuit of new value added businesses.”
“Our strategies are now focused on meeting the demand for healthy food ingredients around the world and Christian will be key as we strengthen international ties to leading traders and destination customers,” Viterra CEO Mayo Schmidt said in a company release Thursday.
Joerg moves to Viterra from Swiss investment firm UBS, where he served as executive director in Geneva, responsible for establishing credit and providing working capital facilities to multinational organizations and refining companies.
Joerg also worked as head of collateral management for Geneva-based SGS Group (1999-2005) and before that spent nine years with Andre & Cie. SA and Garnac Grain Co. Inc., including four years in the U.S.