Trust is at the heart of social licence

Trust is at the heart of social licence

Stakeholders can give you credibility, but don't think it's permanent

In response to questions about trends, opportunities and challenges concerning the future for our beef industry, feedlot owners and veterinarians often mention matters like food safety, prudent use of antimicrobials, animal welfare and environmental stewardship. In effect, they are talking about the industry’s ability to secure its social licence to operate. The economic, social and […] Read more

How the beef industry is portrayed

How the beef industry is portrayed

In a world where the Internet is pretty much the "go to" source for information, what are people learning about beef?

While we often may find it hard to find time to tune in to the world around us — we can be assured that the world is tuning in to us. The interest in agriculture has been growing worldwide and now media has figured out that folks want and like to know about food and […] Read more


Who owns you?

As I stood in the massive greenhouse in Holland it was easy to see that farming had changed. The trays of herbs that generated 40 million euros (C$58 million) for this one glasshouse were vigorously growing under LED lights. It was the first step in the development of the “black box” where the plants’ environment […] Read more