(Photo courtesy Canada Beef Inc.)

CCA reports: Maintaining trade momentum

Beef exports showing record-level growth

Trade is a bright spot for the Canadian beef industry. We have seen incredible gains in our international trade file over the years. For our sixth straight year in a row, we’ve seen record growth in our exports. Exports have added C$1,044 per animal in value (five-year average) through selling into international markets. But this […] Read more

(GFM Staff photo)

CCA reports: A new brand and some good news

From the August 2022 issue of Canadian Cattlemen

It’s been an eventful couple of months, to say the least. There is a great deal of positive news to share with you. On the heels of a very successful public and government affairs campaign to secure an exemption from front-of-package labelling on ground beef, we launched a new brand and name in early July. […] Read more


Photo: Canada Beef Inc.

CCA Reports: Leading the conversation on environment

From the April 2021 issue of Canadian Cattlemen

When I walk around the hilly countryside of our family ranch southwest of Calgary and watch the spring thaw melting away winter’s grip, I always think of this time of year as a new beginning. The time has never been more right to start anew and tell our good-news story of modern cattle production. There […] Read more

The proposed changes to business risk management programs are a step in the right direction, writes Martin Unrau.

CCA reports: Trade access, livestock price insurance and AgriStability

From the October 2020 issue of Canadian Cattlemen

As we look back on the past seven months, we have learned many important lessons from the COVID-19 pandemic, identified areas where enhancements are needed, and how we can strengthen the resiliency within our industry as well as help support the economic hardships facing our country. Economic Development Canada identified agriculture, specifically through exports, as […] Read more


Young woman is standing by a fence on a ranch with cattle in the distance

CCA reports: Supporting young producers through COVID and beyond

From the September 28, 2020 issue of Canadian Cattlemen

It is safe to say that 2020 has been a challenging year due to uncertainties unleashed by the arrival of COVID-19 on Canadian soil. These unprecedented times have been difficult for cattle producers across Canada — especially our young producers. It has reaffirmed the importance of young producers having access to financing and affordable land […] Read more

Left to right: Chad, Ricky, Cooper, Renee, Riata, Ellie and Louis Seelhof.

CCA Reports: Linking conservation and cattle

From the September 2020 issue of Canadian Cattlemen

Over the past several months, COVID-19 has shown us that we have an innovative and resilient food system and has also identified where enhancements are needed. The impact of the COVID-19 pandemic continues to threaten the future of families who raise beef cattle across Canada. It is also important to look at the impacts through […] Read more


CCA Reports: More support needed to navigate pandemic

CCA Reports: More support needed to navigate pandemic

From the June 2020 issue of Canadian Cattlemen

The last two months have seen Canadians hunkered down at home — everyone doing their part to help flatten the curve. Uncertainty is everywhere in the world around us and the COVID-19 pandemic has had an impact on every Canadian and industry from coast to coast to coast. This uncertainty has led to Canadians stocking […] Read more

The CCA just wrapped its annual general meeting, held virtually this year.

CCA Reports: Pulling through the COVID crisis

From the May 2020 issue of Canadian Cattlemen

It’s a privilege to address you for the first time through this column as president of the Canadian Cattlemen’s Association (CCA). As I take over CCA’s leadership from David Haywood-Farmer, I’d like to express my sincere thanks for his commitment to Canadian beef producers and the significant progress accomplished on key files during his term. […] Read more


Bob Lowe (left) is the new president of the CCA, seen here with David Haywood-Farmer (right).

CCA Reports: Signing off

From the April 2020 issue of Canadian Cattlemen

This is my final opportunity to speak to Canadian producers through this column as president of the Canadian Cattlemen’s Association (CCA). I hope the conversation and points in my column over the past two years have helped to keep you informed and up-to-date on the important industry issues we have faced and the work that […] Read more

‘Our industry has a clear path to a bright future in the National Beef Strategy.’ – David Haywood-Farmer.

CCA Reports: A roadmap for the beef industry

From the March 2020 issue of Canadian Cattlemen

The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy with industry stakeholders, providing recommendations on future direction and reporting results against strategy […] Read more