This is my final opportunity to speak to Canadian producers through this column as president of the Canadian Cattlemen’s Association (CCA). I hope the conversation and points in my column over the past two years have helped to keep you informed and up-to-date on the important industry issues we have faced and the work that […] Read more
CCA Reports: Signing off
From the April 2020 issue of Canadian Cattlemen
CCA Reports: A roadmap for the beef industry
From the March 2020 issue of Canadian Cattlemen
The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. They are a diverse group of experienced industry representatives who are responsible for advancing the National Beef Strategy with industry stakeholders, providing recommendations on future direction and reporting results against strategy […] Read more
CCA Reports: Cattlemen’s Young Leaders program open to applications
From the February 2020 issue of Canadian Cattlemen
Look around at any industry meeting and there is a common theme among the participants: their age. Encouraging young people to pursue careers in the beef industry has been a priority for quite some time, yet it is still a challenge we face. Access to financing and affordable land to run profitable operations, lack of […] Read more
CCA Reports: Public and stakeholder engagement program gears up
From the January 2020 issue of Canadian Cattlemen
Happy New Year, Canadian beef producers! January is often regarded as a time of growth and new beginnings, and an up-and-coming initiative I am particularly excited to see grow in 2020 is the Public and Stakeholder Engagement (PSE) program. The PSE program was envisioned under the first National Beef Strategy and has since grown into […] Read more
CCA Reports: Building capacity within Canada and re-establishing exports
From the December 2019 issue of Canadian Cattlemen
The past month has been extremely active for the Canadian Cattlemen’s Association (CCA). On the foreign trade front, the CCA was extremely pleased with the resumption of trade with China in late November. Following discovery of fraudulent pork export certificates on June 25, 2019, Canadian exports of meat were halted. Since June, CCA has been […] Read more
CCA Reports: CCA ready to consult with federal government
From the November 2019 issue of Canadian Cattlemen
The dust has now settled on Parliament Hill and it’s time to look ahead to the future of our industry. Later in November, we look forward to Prime Minister Justin Trudeau’s cabinet being sworn in, so we can get to work and focus on Canada’s beef sector priorities. As an organization, the Canadian Cattlemen’s Association […] Read more
CCA Reports: Outlining recommendations for the new federal government
From the October 2019 issue of Canadian Cattlemen
Shortly after this column is published, we may have a new federal government. In our role representing Canadian beef farmers and ranchers from coast to coast, the Canadian Cattlemen’s Association (CCA) looks forward to working with not only the leading party, but all parties, to advance the profitability and sustainability goals of our industry. Contributing […] Read more
CCA Reports: CCA talks trade, climate and business risk management
From the September 30, 2019 issue of Canadian Cattlemen
As the leaves begin to turn and cattle return from summer pasture, I find myself reflecting on the productive summer we have had at the Canadian Cattlemen’s Association (CCA). The highlight was the fourth annual Canadian Beef Industry Conference (CBIC) that welcomed over 640 registrants from across Canada and around the globe to Calgary. The […] Read more
CCA Reports: CCA talks trade, climate and business risk management
From the September 2019 issue of Canadian Cattlemen
While many Canadians started to enjoy summer downtime, July and August did not bring any decrease in activity for the Canadian Cattlemen’s Association (CCA) on a number of important matters having an impact on the beef industry. The need for predictable rules-based trade in the international trading environment, climate as it relates to sustainable beef […] Read more
CCA Report: CCA releases priorities document ahead of federal election
From the August 2019 issue of Canadian Cattlemen
It’s been a busy few months for the Canadian Cattlemen’s Association (CCA). Since my last column, CCA has released its priorities document with information for all candidates running for Parliament in the 43rd general election in October. Available on cattle.ca, the document outlines CCA’s recommendations to further position the beef industry as a key sector […] Read more
Canadian Cattlemen Presents: Depth of Field
