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Cassie Marchand and family
Features, News, People

Mentorship program expands participant’s view on public trust

For Cassie Marchand, the CYL program offered new ways of thinking about how she works in the beef industry

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Cassie Marchand entered the Canadian Cattle Association’s mentorship program expecting to learn about building public trust between individual producers and consumers. Instead, she saw first-hand how beef industry players are working on the big picture. Marchand was one of 16 candidates selected for the 2023-24 Canadian Cattle Young Leaders (CYL) program. The CYL program is […] Read more
News, Purely Purebred

Agribition welcomes 2023-25 Next Gen mentees and mentors

Purely Purebred, news from the April 2024 issue of Canadian Cattlemen

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The Next Gen Agriculture Mentorship Program is proud to announce the mentees and their paired mentors selected to participate in the 2023-25 cohort. Mentees and their paired mentors include: The program is delivered by Canadian Western Agribition, in partnership with the federal government and the Saskatchewan Ministry of Agriculture. Each year it accepts eight applicants […] Read more
Cover crops, including radish, have grown increasingly popular across Canada.
Forages, News

Farmers for Climate Solutions pilots mentorship programs

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Farmers for Climate Solutions, a national coalition of farmer-led and farmer-supporting organizations, launched a mentorship program in 2022. Also known as FaRM, they offer three learning streams on the topics of advanced nitrogen management, advanced grazing systems and cover cropping. Cedric MacLeod with the Canadian Forage and Grassland Association (CFGA) says a few people at […] Read more
Bob Lowe and Carley Henniger talk to Marie-Claude Bibeau, federal minister of Agriculture and Agri-Food, in Ottawa in December 2021. The former CYL mentor/mentee pair asked the minister questions about trade and the status of business risk management programs.
Features

Cattlemen’s Young Leaders help young and older hone their skills

A mentor and mentee in the CYL program look back on years of friendship and how it helped them both

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What happens when a young person with an enthusiastic but fledgling interest in the beef industry meets a multigenerational cattle producer with decades of experience under his belt? No, it’s not a pitch for a rural reboot of The Odd Couple. But if you’d like to think of it that way, the “plot” features a […] Read more
News, Purely Purebred

Agribition welcomes Next Gen Agriculture Mentorship mentees and mentors

Purely Purebred, news from the May 2022 issue of Canadian Cattlemen

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The Next Gen Agriculture Mentorship Program announced the mentees and their paired mentors selected to participate for the 2022-23 fiscal year.  In partnership with the Saskatchewan Ministry of Agriculture and the federal government, the Next Gen Agriculture Mentorship program is delivered by Canadian Western Agribition and accepts eight applicants into an 18-month mentorship experience. Mentees […] Read more
Carley Henniger and Bob Lowe at the parliamentary breakfast, hosted by the Canadian Cattlemen’s Association, in Ottawa in December 2021.
CCA reports, News

CCA reports: Investing in the next generation

From the February 2022 issue of Canadian Cattlemen

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One thing is for certain: We can’t predict the future. Our industry has weathered many unexpected challenges over the past two years. While we may not be able to foresee what lies ahead, we can prepare for it. One solid investment we can make is in the next generation — whether it’s young producers hoping […] Read more
Celebrating Stan’s induction into the Canadian Agriculture Hall of Fame in Winnipeg in November 2021. Left to right: Steve Eby, Trudy Donaldson, Ron Beirnes, Sandra Beirnes, Islay Eby, Stan Eby, Jeff Eby, Sherri Eby, Dave Westerveld, Kate Beirnes.
Features, News

Working together works: Talking leadership with Stan Eby

Eby reflects on his leadership experience during two crises: the E. coli water contamination in Walkerton, Ontario, and BSE

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Stan Eby may have forgotten more of his volunteer roles than most people take on in a lifetime. There were 4-H and church groups and the hospital board. County commodity boards and various agricultural organizations. Community fairs and plowing matches. He almost forgot to mention his four-year term on municipal council when he was in […] Read more
cattleman on a horse
CCA reports, News

CCA reports: Applications now open to CYL Mentorship program

From the February 2021 issue of Canadian Cattlemen

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If our experience navigating through the COVID-19 pandemic has taught us anything this past year, I believe that now more than ever, the investment in young people is vital for furthering the success of the Canadian beef industry. Our sector faces numerous challenges ranging from succession planning to consumer perceptions, access to financing and bankable […] Read more
(Jenifoto/iStock/Getty Images)
General, Markets

Feds pondering more self-reliance in Canada’s food

'Even if we are already in a good position, we can always do better,' Bibeau says

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Agriculture Minister Marie-Claude Bibeau is looking for ways to make Canada’s food supply more autonomous. In an interview Thursday, Bibeau pointed to her minority Liberal government’s pledge in the throne speech to further support the food value chain. That could mean a review of food infrastructure across the country, according to Bibeau. Specifics aren’t yet […] Read more

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