(Combyne Ag video screengrab via YouTube)

Bayer’s crop marketing, crop production platforms in sync

FieldView, Combyne platforms now integrated

Combyne, the made-in-Canada grain marketing platform Bayer bought earlier this year, is now fully on speaking terms with the company’s Climate FieldView precision ag platform. Bayer on Oct. 30 announced integration of the two platforms, which it said will allow grain farmers in Canada and the U.S. to connect their marketing data in Combyne and […] Read more


A farmer entering data on a cell phone. Think about how you record information while on the go when you’re considering new technology for the farm, says Betty-Jo Almond.

Buying and using technology on the farm the right way

There’s an ever-growing plethora of technology available, but what makes sense for your operation?

Getting the most out of precision livestock technology can be daunting. Betty-Jo Almond says the best approach is to do the research, know what you want to accomplish and ensure whatever you choose fits your operation. “The goal of these technologies is to make data capture easy so that you are better informed to help […] Read more

Rob Painter (l) and Eric Hansotia, CEOs of Trimble and Agco respectively, agreed on Sept. 28, 2023 to combine their precision ag arms into a new joint venture. (Trimble via PRNewswire)

Trimble Ag, Agco’s JCA link up for new precision ag venture

Agco gets majority control of a new precision ag and autonomy firm; Agco's GSI brand and others now under separate review

Global positioning tech firm Trimble is set to sell its precision ag business into a new joint-venture company that will include farm machinery maker Agco’s made-in-Manitoba autonomy arm. From farmers’ perspective, the two companies say their combined technology offering is expected to offer “seamless integration and connectivity across geographies, equipment brands and the crop life […] Read more


Regan Ferguson tells of her experience using data on the farm near Melfort at Ag In Motion. (Jeff Melchior photo)

At Ag in Motion: Find a purpose, then buy tech, Prairie grower says

No matter how cutting-edge, digital ag needs to be a fit on your farm

Investing in digital agriculture can be a daunting experience. A producer’s best bet, one northeastern Saskatchewan farmer says, is to do your homework and find a purpose for it on your farm. “You have got to have the root purpose of why you got that technology. Either that or you talk to others to help […] Read more

(Outback Guidance video screengrab via YouTube)

CNH to buy Outback Guidance’s parent firm

Case IH, New Holland maker to pay US$175 million for Hemisphere

CNH Industrial, parent of the Case IH. New Holland, Steyr and Flexi-Coil farm equipment brands, has signed a cash deal to buy satellite positioning tech firm Hemisphere GNSS, parent of the Outback Guidance aftermarket GPS, precision ag and autosteer business. CNH announced Thursday it will pay $175 million for Hemisphere, which has been owned since […] Read more


(Dave Bedard photo)

Agco buys Manitoba ag autonomy firm JCA

Massey, Fendt maker boosts precision ag capacity

International farm equipment maker Agco is aiming to boost its bench strength in the precision agriculture and autonomous ag sectors by buying a Prairie software and hardware company known for both. Agco, the maker of machinery brands including Massey Ferguson, Fendt, Challenger and Valtra, said Monday it has bought Winnipeg-based JCA Technologies for an undisclosed […] Read more

A CNH manufacturing plant at Sorocaba, west of Sao Paulo in southeastern Brazil. (Photo courtesy CNH Industrial)

CNH sees revenues rising to 2024 on precision agriculture plans

Margin at agricultural unit seen at 14.5 to 15.5 per cent

Milan | Reuters — Italian-American vehicle maker CNH Industrial on Tuesday gave guidance for a total revenue growth of up to 24 per cent through 2024 as it presented a new business plan after spinning off its truck, bus and engine units. In a bid to focus on its higher-margin agriculture and construction machine businesses, […] Read more


A side view of Trimble’s EZ-Pilot Pro guidance system mounted on a tractor’s steering column. (Agriculture.trimble.com)

Trimble dealer shores up cross-Canada coverage

Vantage Canada picks up Ontario rights

The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern […] Read more

(TopconPositioning.com)

Brandt buys GeoShack’s Ontario business

Deal makes equipment firm the exclusive Topcon dealer for Canada

Farm, forestry and construction equipment maker Brandt is about to buy itself a lock on the market for Topcon GPS equipment in Canada. The Regina-based Brandt Group announced Wednesday it has reached a deal to buy the assets of GeoShack Canada Co. and the Canadian assets of Inteq Distributors, both owned by Dallas-based Ultara Holdings. […] Read more