beef packages in a grocery store

Canada Beef highlights role of beef in healthy diet

Beef consumption is a common metric often used as a proxy for the assessment of the healthfulness of a diet. The notion that red meat is consumed in excessive amounts is pervasive, and this belief shapes diet recommendations advising consumers to reduce their red meat intake. A new factsheet1, developed by the nutrition team at […] Read more

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“Burger it Forward” sees growth in year two

When the beef industry expressed interest in a tangible way to give back to local communities, Canada Beef stepped up to the challenge. February 2024 marked the second year of their annual “Burger it Forward” initiative, where participating restaurants across Canada offer feature burgers. For every burger purchased, Canada Beef donates the equivalent of one […] Read more