From the Calgary Stampede to the World Food Expo in Manila, Canada Beef has been focused on market expansion
Canada Beef
Canada Beef focuses on expanding market at home and abroad
From the Calgary Stampede to the World Food Expo in Manila, Canada Beef has been focused on market expansion
Canadians still value sustainably produced beef
Canada Beef outlines its most recent market expansion activities, including at home.
Report on Canada’s Beef demand-building activitis in Canada, as well as in Vietnam, Korea and Japan.
Canada Beef keeps its foot on the gas with market development
Keeping up with Canada Beef: From the June 2025 issue of Canadian Cattlemen
With the recent Canadian election now behind us and trade discussions set to resume between Canada and the U.S., Canada Beef remains focused on its mandate: to continually respond to the needs of our stakeholders by promoting Canadian beef, enhancing consumer awareness, driving consumption and identifying new market opportunities worldwide. More than ever, generic marketing […] Read more
Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil
Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)
The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more
Canada Beef enacts plan in face of U.S. tariff uncertainty
Keeping up with Canada Beef (from the April 2025 issue of Canadian Cattlemen)
Canada Beef recently provided readers with a high-level overview of its proposed $3.5 million Trade Disruption Response Plan, developed with industry to address the widespread implications to the Canadian beef industry should the U.S. impose tariffs on Canadian beef and cattle. This month, we share some of the actions already underway in domestic and international […] Read more
Canada Beef responds to U.S. tariff threat
Keeping Up With Canada Beef (from the March 2025 issue of Canadian Cattlemen)
As readers are no doubt aware, on February 3, 2025, the Canadian and U.S. governments announced a 30-day pause on the imposition of 25 per cent tariffs on imported goods from each other. A week later, the U.S. imposed 25 per cent tariffs on all steel and aluminum imports, including from Canada, effective March 12. […] Read more
Trade missions, ‘Burger it Forward’ and more
Keeping Up With Canada Beef
February is always an interesting time for Canada Beef. From a business planning perspective, it signals the final approach to the March 31 finish line for the current fiscal year. Canada Beef’s focus on keeping beef on people’s dinner plates at home and abroad remains keen as the fiscal year winds down and we go […] Read more
Building demand for Canadian beef at home and abroad
Keeping Up with Canada Beef
Demand-building initiatives for Canadian beef were a priority focus for Canada Beef during the third quarter of our fiscal year. The team presented several workshops to partners visiting Canada from major export markets in Latin America and Asia, led a roadshow tour of Japan and Korea, and participated in the Team Canada trade mission to […] Read more
Canadian Cattlemen Presents: Depth of Field
