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VIDEO: A strategic approach to risk on the ranch
Comment/Columns, Depth of Field

VIDEO: A strategic approach to risk on the ranch

Depth of Field with Kelly Sidoryk

By
Given the increase in the value of livestock and the market volatility, we need to cover our risks. First, I think we should consider our risk tolerance level. An investment advisor can present tools for assessing risk tolerance. On many farms and ranches, complete alignment on risk tolerance is unlikely. Ages, personality styles and life […] Read more
Representatives from Canada Beef in Japan alongside Alberta Premier Danielle Smith (centre).
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef keeps its foot on the gas with market development

Keeping up with Canada Beef: From the June 2025 issue of Canadian Cattlemen

By ,
With the recent Canadian election now behind us and trade discussions set to resume between Canada and the U.S., Canada Beef remains focused on its mandate: to continually respond to the needs of our stakeholders by promoting Canadian beef, enhancing consumer awareness, driving consumption and identifying new market opportunities worldwide. More than ever, generic marketing […] Read more
Famer and His Son Standing Side by Side Leaning on a Gate
Comment/Columns, Depth of Field

VIDEO: The intergenerational gap on Canadian ranches

Depth of Field with Kelly Sidoryk

By
Think of the five people you spend the most time with, other than family. How many are either 10 years older or younger than you? Chip Conley with the Modern Elder Academy has been exploring this concept recently. “The Organization for Economic Co-operation and Development estimates that building multi-generational workforces, and giving older employees greater […] Read more
Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

By
The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more
A woman in a plaid shirt standing confidently in front of a cattle pen, with several cows feeding in the background
Comment/Columns, Depth of Field

VIDEO: Tools for human resources and succession planning on the farm

Depth of Field with Kelly Sidoryk

By
Human resources is about “building systems and processes that keep the operation running, fostering a positive work environment and preparing for the unexpected,” says Viktoria Schuler, a project manager with the Canadian Agricultural Human Resource Council. Schuler was speaking at a virtual Farm Credit Canada (FCC) Connecting Women in Agriculture session on human resource management […] Read more
Campaign marketing creative that Canada Beef is using to support Canada’s beef sector and its producers.
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef enacts plan in face of U.S. tariff uncertainty 

Keeping up with Canada Beef (from the April 2025 issue of Canadian Cattlemen)

By
Canada Beef recently provided readers with a high-level overview of its proposed $3.5 million Trade Disruption Response Plan, developed with industry to address the widespread implications to the Canadian beef industry should the U.S. impose tariffs on Canadian beef and cattle. This month, we share some of the actions already underway in domestic and international […] Read more
burger it forward logo with hamburgers grilling in the background
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef responds to U.S. tariff threat

Keeping Up With Canada Beef (from the March 2025 issue of Canadian Cattlemen)

By
As readers are no doubt aware, on February 3, 2025, the Canadian and U.S. governments announced a 30-day pause on the imposition of 25 per cent tariffs on imported goods from each other. A week later, the U.S. imposed 25 per cent tariffs on all steel and aluminum imports, including from Canada, effective March 12. […] Read more
VIDEO: Depth of Field Extras
Comment/Columns, Depth of Field

VIDEO: Depth of Field Extras

By
Aug. to Dec. 2024 | Jan. to June 2024 | Aug. to Dec. 2023 | Jan. to June 2023 | Aug. to Dec. 2022 Listen to the Depth of Field podcast on YouTube or Apple. February 2025: ‘Natural laws’ of mindset and decision-making (read column) January 2025: Strategic planning in the new year (read column) […] Read more
Canada Beef's Eric Bienvenue and Deana Kao joined the Canadian Cattle Association’s Nathan Phinney and Jennifer Babcock on the Team Canada trade mission to Indonesia and the Philippines, led by Minister of Export Promotion, International Trade and Economic Development Mary Ng.
Beef Cattle, Canada Beef, Comment/Columns

Trade missions, ‘Burger it Forward’ and more

Keeping Up With Canada Beef

By
February is always an interesting time for Canada Beef. From a business planning perspective, it signals the final approach to the March 31 finish line for the current fiscal year. Canada Beef’s focus on keeping beef on people’s dinner plates at home and abroad remains keen as the fiscal year winds down and we go […] Read more

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