Latest articles


There is room for us all

Straight from the hip with Brenda Schoepp

I am excited. The passion and commitment of our young cattlemen and cattlewomen is catching, encouraging, and fills me with great pride. An active follower of social media, I watch with delight the posts that range from personal to professional. The topics and stories are amazing and the beef industry most certainly has been fortified […] Read more


NAFTA talks take a sinister turn

Free Market Reflections with Steve Dittmer

The NAFTA negotiators have completed Rounds 3 and 4 and the progress has been glacial. What we don’t know is whether that is just as well, seeing we can’t be sure what will satisfy President Trump. Round 3, held in Canada, was devoted to getting on paper the items the three countries could agree on. […] Read more



Rooting the dietary guidelines in sound science

Free Market Reflections with Steve Dittmer

“There’s a lot of stuff in the Guidelines that was right 40 years ago but that science has disproved. Unfortunately, sometimes, the scientific community doesn’t like to backtrack.” That was David McCarron, nutrition researcher at the University of California-Davis nearly two years ago, commenting on the U.S. Congress ordering a comprehensive review of the way […] Read more


Thank you k.d. lang

Straight from the hip with Brenda Schoepp

When k.d. lang entered the world of the beef industry, she did so full on. A talented young girl from the little town of Consort, Alta., lang had grown up with cowboys, dust and the soothing voice of Patsy Cline. She originally played small gigs around Alberta and especially in Edmonton at the Sidetrack Café. […] Read more



Closeup of the flags of the North American Free Trade Agreement NAFTA members on textile texture. NAFTA is the world's largest trade bloc and the member countries are Canada, United States and Mexico. 3D rendering with detailed textured grunge effect on closeup.

After two rounds

Free Market Reflections with Steve Dittmer

Two rounds of NAFTA renegotiation have been held and the three participants have been sizing each other up. While the three nations laid out their objectives in the first round, the second round was more about consolidating the things all three can agree on and cutting out the things that will be more difficult or […] Read more


Statement of claim

Straight from the hip with Brenda Schoepp

The oil and gas industry in Canada should be taking note of the potential change in fossil fuel use in the future. China has just announced its proposal to ban the production and sale of fossil fuel in the near future. The country produces and sells 28 million cars annually and is a major market […] Read more




What is land for?

Straight from the hip with Brenda Schoepp

It started as a potential narrative for agricultural peril with the question: “What is land for?” That got my attention and I was fostering the dismal thought of a counter defence. But the context of the question had deeper meaning. What will land be for? Throughout history land has been fought for, won and lost […] Read more




The interrelationship in animal protein

Straight from the hip with Brenda Schoepp

Consumers around the world are making their needs very clear when it comes to animal protein. The Nielsen Global Health and Ingredient Sentiment Survey (2016) revealed what folks do not want in food. Surprisingly, the respondent results were consistently universal. Respondents were overwhelmingly concerned and did not want hormones or antibiotics in food in North […] Read more