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a steak and salad on a white dinner plate
Beef Cattle, Comment/Columns, News

Showcasing Canadian beef at SIAL Paris

Keeping Up With Canada Beef

By
The Canadian Centre for Food Integrity’s Public Trust Research Report 2024 contains several key takeaways for Canada’s agrifood sector. The annual survey measures public trust in the nation’s agrifood systems and public perceptions of food system issues. The recently released report shows four of the top five life issues relate to the themes of food […] Read more
VIDEO: Looking at change and authenticity on the ranch
Comment/Columns, Depth of Field, Features

VIDEO: Looking at change and authenticity on the ranch

Depth of Field with Kelly Sidoryk

By
David Irvine has long been a mentor of mine and a leader in the field of organizational development. He began his career in family systems therapy and expanded from there. He now describes himself as the leadership navigator. Irvine hosts a monthly webinar to support people’s growth. One of the recent ones was titled “Embracing […] Read more
L-R: Eric Bienvenue, Cargill manager Lui Paolini and Canada Beef executive vice-president Mark Klassen at Cargill facilities in Guelph, Ont.
Beef Cattle, Comment/Columns, News

Promoting the Canadian beef advantage

Keeping Up With Canada Beef

By
Fall is one of the busiest periods in the Canadian beef industry, and I’ve been fortunate to be able to experience this part of the cattle cycle first-hand. At the end of September, I toured Lethbridge County, home to some of Canada’s largest feedlots and situated near some of the country’s largest meat packers and processors, […] Read more
VIDEO: Nothing new here with transition planning, or is there?
Comment/Columns, Depth of Field, Features

VIDEO: Nothing new here with transition planning, or is there?

Depth of Field with Kelly Sidoryk

By
When visiting with a fellow producer at a recent industry conference, he said, “Succession, succession, succession. Every time I open a magazine or article, that is what it is all about.” So why are we continuing to talk (or write) about it? Because many of us are facing it, and struggling. It is hard. The […] Read more
Promotional image for Canada Beef's "Pick the beef with the leaf' campaign.
Beef Cattle, Comment/Columns, News

Canada Beef plans for future after busy first year

Keeping Up With Canada Beef

By
October marks the first anniversary of my joining the Canada Beef team, initially as incoming president under the tutelage of president Michael Young and later, upon his planned retirement, as president. I’ve learned a lot about the beef industry in this first year, starting with an introduction to the industry from the team and followed […] Read more
VIDEO: A new approach to revitalizing rural communities
Comment/Columns, Depth of Field

VIDEO: A new approach to revitalizing rural communities

Depth of Field with Kelly Sidoryk

By
The decline of rural communities is nothing new to those who live there. For those of us in agriculture, these communities are a hub and vitally important. Many communities are finding new and creative ways to flourish. Becky McCray is supporting this with her development of the “Idea Friendly Town” concept. Many of her suggestions […] Read more
Holding hands in the wheat field.
Comment/Columns, Depth of Field

VIDEO: Understanding change during farm and ranch transitions

Depth of Field with Kelly Sidoryk

By
Change and how we deal with it seems to be a common theme for me in this column. My curiosity has led me to another change model, known as the transtheoretical model. This model was developed in 1977 by James Prochaska and Carlo DiClemente, after reviewing several different theories. It’s usually applied to healthy behavioural […] Read more
When trust between people is high, communication is often easy, instant and effective.
Comment/Columns, Depth of Field

VIDEO: Lauren Sergy on communication: Teamwork makes the dream work

Depth of Field with Kelly Sidoryk

By
If you were asked to envision a librarian-belly dancer, I am not sure what picture would come to mind. But that is exactly what Lauren Sergy, owner of Up Front Communications, is, in addition to being a communications and teamwork specialist. At the recent Advancing Women in Agriculture conference in Calgary, Sergy told a very […] Read more
The next generation of farmers and ranchers can build a place for themselves through the business structure by setting up roles and responsibilities.
Comment/Columns, Depth of Field

VIDEO: The agripreneur mindset

Depth of Field with Kelly Sidoryk

By
en·tre·pre·neurnoun A person who organizes and operates a business or businesses, taking on greater than normal financial risks to do so. As we often see and hear, the days of simply growing crops and raising livestock are gone. Of course, those two activities are anything but simple, but the point is we need to run […] Read more

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